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Sales & Marketing

  • Target Bets on QR Codes for Holiday Sales

    The big box retailer will feature 20 toys at the front end promoted with signs featuring Quick Response codes; shoppers with smart phones can scan the codes to buy the toys and have them shipped for free.

  • President/CEO Departs VICS

    Prior to joining the association in 2002 as managing director, the departing leader, who is pursuing other professional opportunities, held a leadership position with technology vendor OMI International and spent 25 years with Nabisco.

  • Mondelez Completes Kraft Spin-Off

    The newly named company has annual revenue of approximately $36 billion and operations in more than 80 countries.

  • Kraft Foods Group Marks First Independently Traded Day

    Approximately 80 percent of the $19 billion in revenues from the newly spun food & beverage company comes from categories in which it holds the No. 1 or No. 2 market position.

  • Kimberly-Clark Exec Named HR Leader

    The award recipient led the development of a five-year People Strategy with initiatives focused on employee engagement, talent management, diversity and inclusion, leadership development and new technologies that help the company better manage its global workforce.

  • Kimberly-Clark Exec Recognized as Safety Leader

    One of 2012s '40 Under 40' Rising Stars of Safety is responsible for the launch of a new EHS (Environmental Health and Safety) management system which empowers floor workers to lead hazard identification and problem resolution initiatives.

  • Dean Foods Explores Sale of Morningstar

    The company has not yet identified a buyer, but believes the dairy business possesses an attractive portfolio in a growing marketplace and a top-notch management team.

  • Smarter Consumer Products Marketing: Understanding Consumers, Building Brands

    There has been a seismic shift in the way consumers think, act and expect to be treated. Join us as we examine five recent studies to better understand the smarter consumer and investigate their big data analytical aftershocks.

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