SodaStream, Ocean Spray Announce Partnership
SodaStream International, Ltd., the manufacturer of home beverage carbonation systems, announces a strategic agreement with Ocean Spray Cranberries, Inc., to license a portfolio of juice blend concentrates co-developed exclusively for the SodaStream home beverage carbonation system.
"We are very excited to bring the delicious, real-fruit taste of Ocean Spray Cranberries to the SodaStream system," says Kenneth Romanzi, COO of Ocean Spray. "We view this partnership as a new, incremental growth opportunity for our grower-owners, which offers an innovative and fun solution for consumers looking for healthful products."
Now consumers can enjoy the taste of sun-ripened cranberries combined with the excitement and refreshment of bubbles. With over 30 percent of Ocean Spray Cranberry juice drinkers mixing their juice with sparkling water at home, the partnership builds on an already familiar consumer behavior. Initial flavors will include regular and diet versions of Cranberry, Cranberry-Grape and Cranberry-Raspberry. The products are expected to be available during the second half of 2013 in the United States and Canada. The terms of the agreement were not disclosed.
"Ocean Spray is the international leader in cranberry, and this partnership opens up a delicious range of new, better-for-you carbonated cranberry-blend flavors," states Daniel Birnbaum, CEO of SodaStream. "We believe this relationship further demonstrates the appeal of SodaStream as a smart, empowering choice for consumers looking to enjoy carbonated beverages of their favorite flavors at home, made fresh and exactly as they want it each time."