Sales & Marketing

Carrefour to Sell Colombian Business
Present in Colombia since 1998, Carrefour operates 72 hypermarkets, 16 convenience stores and 4 cash and carry stores in the country.
Retailers Embrace the Power of Big Data
"Big Data" is well on its way to becoming the consumer goods industry's biggest buzzword in 2012. Beneath the hype, retailers are also beginning measured experiments in Big Data, which could spur growth in harnessing strategies over the next 12-24 months, according to new industry research.

Vistaar: SmartTrade Solution

SmartTrade is a fit for consumer goods industries that use price and promotion as levers to shape and manage demand, including fast and slow moving consumer goods, consumer durables and consumer electronics.
Nestle Automates With DSD and SFA Solutions

The German subsidiary eliminates its paper system and automates its 320 delivery routes, while the Japan subsidiary equips 270 sales representatives with a mobile solution.
2012 Tech Trends Report

CGT and Gartner Inc. team to bring you research on the latest technology and business process trends in the consumer goods industry. Topics include downstream data, S&OP, mobility, and much more.
Dove Markets to Men

Elway and Flutie's "Journey to Comfort" video series showcases how they understand the importance of caring for themselves and others.
Home Furnishings Retailer Renews Credit/Loyalty Partnership

This year, the retailer introduced a rewards-based credit card that allows customers to earn rewards across all three of its retail brands; for every $200 spent, shoppers will receive a $10 reward that can be used at any of the three brands.
Hungry Jack Taps Consumers for Recipes

By simply looking to their pantry, consumers can get creative and explore the versatility of common staples.
Tides Colorful Campaign

Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.
PepsiCo Leverages Category Management Tool

Combining syndicate and retailer data integration, ToolBox Advantage will be PepsiCo's main reporting platform.