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Sales & Marketing

  • Newell Rubbermaid Reveals Bold New Model/Leadership

    By increasing the pace of its transformation, the company intends to more quickly realize its Growth Game Plan ambition of becoming a bigger, faster-growing, more-global, more-profitable Newell Rubbermaid.

  • P&G, Clorox, Coca-Cola Share New Business Strategies

    Some of the best minds in the CG industry met in Orlando, Fla. earlier this week for the 14th annual Consumer Goods Business & Technology Leadership Conference. There, they swapped insight-driven strategies for driving top-line growth. Hot topics included retailer collaboration, demand chain excellence, IT enablement and much more. Get a sneak peak behind the scenes here.

  • Halloween Sales to Hit Record High of $8B

    As consumers continue to relieve their pent-up demand that lingered from the recession, almost every Halloween category will benefit, with revenue for the decorations segment anticipated to grow the fastest.

  • PepsiCo and Suntory to Form Beverage Alliance in Vietnam

    PepsiCo will retain marketing and innovation responsibilities for its portfolio of beverage brands in Vietnam, including Pepsi-Cola, 7-UP, Sting, Mirinda, Tropicana Twister, Lipton and Aquafina. Suntory brings a long history of developing beverages for the Asia market.

  • Beam Completes Phase Three of Pricing Software Rollout

    Each successive phase of implementation has increased value chain visibility and improved the companys ability to manage price, promotions and mix, according to a senior director.

  • AFS Technologies Acquires Quofore and MEI

    The acquisitions strengthen the company as a leading provider of end-to-end trade promotion optimization and mobile field sales solutions, and expand its reach to over 40 global markets.

  • Pinterest Beats Facebook on Shopping Engagement

    A new industry study finds that while Facebook and Pinterest each serve their online shopping communities with preferred shopping activities, Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.

  • DSR: Debunking the Myths

    Demand Signal Repositories (DSRs) are grabbing headlines for the substantial benefits they are delivering to consumer goods companies, but adoption is often thwarted by some big misconceptions.

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