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Sales & Marketing

  • Unilever to Sell Frozen Meals to ConAgra

    The companys decision to divest its North American frozen meals business is in line with its global strategy to exit the frozen foods business.

  • Godiva Improves Online Marketing

    Godiva Chocolatier partners with Monetate to help improve its ability deliver the right content and experiences to its online customers.

  • Coke Reorganizes for Changing Global Marketplace

    The Coca-Cola Company will organize around three major operating businesses: Coca-Cola International, Coca-Cola Americas and Bottling Investments Group.

  • As Seen On TV, Inc. Expands Social Media Efforts

    Its new marketing plan with BrightShop Digital is exptected to drive traffic and growth to AsSeenOnTV.com.

  • LeapFrog Product Sets Pre-Sale Record

    LeapFrog's newest tablet for kids is selling three times faster than its original LeapPad.

  • Top 5 Sales & Marketing Stories at 2012's Midpoint

    As we enter the second half of 2012, the editors of CGT like to take stock of the stories that were of the most interest to our readers. With popular topics like new marketing and TPO, here is a look back at the top 5 sales and marketing headlines on Consumergoods.com this year.

  • The Most Powerful Women in CPG

    When it comes to the CPG industry, it is often noted that the primary consumer is of the female demographic. So, maybe its no coincidence that the most powerful women in the CPG industry know how to appeal to their consumers. This Fortune 500 list includes a snapshot of the most powerful women in CPG, and some of their greatest tips and best practices on balancing family-work life, motivating employees, and more.

  • Yankee Candle Marketing Strategy Includes New CMO

    This newly created role supports a strategic initiative focused on building the company's brands, expanding the digital platform and accelerating growth of its Direct-to-Consumer business.

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