Sales & Marketing

Hostess Closes for Good, Liquidates Assets
Hostess Brands, Inc. has been forced by a Bakers Union strike to shut down all operations and sell all company assets. But with high brand recognition, it's expected that other companies may be interested in keeping products, like Twinkies and Ding Dongs, alive.
Hanesbrands Drives Retail Excellence
Hanesbrands Inc. is getting a much deeper sense of consumer demand. After selecting a demand sensing solution, this everyday apparel maker is helping to transform itself from a push-based to a pull-based consumer brand.

The Company You Keep

Werner Graf, CPG general manager at Tata Consultancy Services (TCS), reflects on leveraging client-vendor relationships for success.
The Big Three

Three big areas are allowing the consumer goods manufacturer to better know their shopper and consumer. Are you on top of these trends?
Kellogg Takes Control of Product Data

Understanding that consumers rely heavily on mobile applications and web sites to get the right information about its products, Kellogg Company ensures that there is a "single version of product truth" internally as well as externally.
Sales Force Effectiveness

CG companies are striving to grow by penetrating new markets and expanding assortments to existing retailers. To achieve this goal, many sales organizations are focused on improving store execution by transforming existing processes and leveraging new technologies.
GMCR's Path to Disruptive Innovation

The Keurig single cup coffee brewing system was not an overnight success. Little research predicted that it would be a consumer success. But, this disruptive innovation proved to be the exception to the rule. Why? The answer lies in the entrepreneurial, risk-oriented innovation philosophies of the company behind the brand.
Energizer Executes a TPM Re-Fresh

When Energizer Personal Care acquired Playtex, it adopted a TPM system to standardize processes. But the task of harmonizing brands while implementing the application came with user adoption issues.
Walmart Debuts Food Subscription Service

The new Goodies Co. box, created by @WalmartLabs, underscores Walmarts commitment to e-commerce and its use of social innovations to create new offerings for consumers.
Unilever Adopts SFA on Android Platform

Unilever expects to take advantage of new functionality, one of them being the possibility of collecting photos through the SFA system while doing surveys.