Sales & Marketing

Here to Stay
CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
The Fastest Growing U.S. Retailers
Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to STORES Magazine. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.

Beyond the Brand

Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals.
Social Collaboration Success

Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.
Driving Retail Collaboration

Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.
Campbell Completes Bolthouse Farms Acquisition

Campbell Soup Company completes the acquisition of Bolthouse Farms for $1.55 billion in cash.
Nestle USA Appoints New Chairman and CEO

Paul Grimwood, CEO of Nestl UK & Ireland, has been appointed to the role of chairman & CEO of Nestl USA following the announcement by current chairman & CEO Brad Alford, who is to retire in October 2012.
Kraft Names EVP; Reorganizes for Spin-Off

The announcement of this candidate, together with the recent announcement of Kim Rucker as General Counsel of the future North America grocery company completes the leadership teams of the two companies for the spin-off.
Virtual Identity Management Expert to Keynote CGT Event

Nowadays there are greater opportunities to connect with customers around the world, but also deeper, darker dangers you need to be aware of in both business and infrastructure planning.
Avon Names New Group VP

The candidates responsibilities include Corporate & Employee Communications, PR, Representative Communications, and Corporate Social Responsibility.

Here to Stay

The Fastest Growing U.S. Retailers

Beyond the Brand

Social Collaboration Success

Driving Retail Collaboration

Campbell Completes Bolthouse Farms Acquisition

Nestle USA Appoints New Chairman and CEO

Kraft Names EVP; Reorganizes for Spin-Off

Virtual Identity Management Expert to Keynote CGT Event

Avon Names New Group VP

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