Sales & Marketing

"Big Data" is well on its way to becoming the consumer goods industry's biggest buzzword in 2012. Beneath the hype, retailers are also beginning measured experiments in Big Data, which could spur growth in harnessing strategies over the next 12-24 months, according to new industry research.

SmartTrade is a fit for consumer goods industries that use price and promotion as levers to shape and manage demand, including fast and slow moving consumer goods, consumer durables and consumer electronics.

Elway and Flutie's "Journey to Comfort" video series showcases how they understand the importance of caring for themselves and others.

This year, the retailer introduced a rewards-based credit card that allows customers to earn rewards across all three of its retail brands; for every $200 spent, shoppers will receive a $10 reward that can be used at any of the three brands.

CGT and Gartner Inc. team to bring you research on the latest technology and business process trends in the consumer goods industry. Topics include downstream data, S&OP, mobility, and much more.

By simply looking to their pantry, consumers can get creative and explore the versatility of common staples.

Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.