Sales & Marketing

P&G Taps Olympians for Social Media Campaign
Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.
Walmart to Sell Genetically Modified Corn
Earlier this year, Whole Foods, Trader Joe's and General Mills all refused to carry Monsanto's corn, but there's one giant chain that's going for it.

PepsiCo Invests in Myanmar

PepsiCo, Inc. signs an agreement with Diamond Star Co., Ltd., a unit of the Capital Diamond Star Group, to distribute PepsiCo beverage brands in Myanmar.
Innovative Shopping

A Clorox and Alice.com Facebook flash sale proves social commerce pays off.
Here to Stay

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
The Fastest Growing U.S. Retailers

Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to STORES Magazine. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.
2012 Social Media Solutions

A comprehensive listing of solutions/applications that can help consumer goods manufacturers monitor and measure their social media engagement, campaigns and/or investments.
Beyond the Brand

Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals.
Social Collaboration Success

Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.
Driving Retail Collaboration

Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.