Sales & Marketing

Jennifer Beckett, vice president of Sales & Marketing at Vendor Managed Technologies, Inc. (VMT), reveals how data sharing has drastically changed the collaborative analytics environment for retailers and suppliers.

By partnering with Twitter, PepsiCo is providing fans exclusive content and engaging millions of people around the world through one of their key passion points music.

Coca-Cola signed an agreement with ScanLife to position the beverage company as a pioneer in the fields of mobile marketing and managed mobile barcodes.

A new study recently polled more than 38,500 American consumers about more than 1,500 lifestyle, product and service brands to reveal which brands Americans are likely to reach for when they are hungry. Find out why Chobani, Lays and Oreo were deemed Brands of the Year in their respective categories.

It's official: Mondelez will serve as an umbrella for the company's many iconic product brands, including Cadbury, Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident.

This is the fourth acquisition in the past fiscal year for ConAgra Foods, following the acquisitions of National Pretzel Company, Del Monte Canada and Odom's Tennessee Pride.

Nestle Water will use a new mobile-based platform in Beijing and Shanghai that connects sales teams to information such as replenishment and promotions in real time from any location, via smartphone providers.

Did you know that only 17 percent of Facebook members reside in the United States? That means that consumer goods brands must move their digital reach into global markets to capture the other 83 percent. Heres a look at which consumer goods brands already lead in Facebooks top 10 countries.