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Sales & Marketing

  • Digital Investment Opportunities

    Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.

  • 2012 Customer Management Solutions

    A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address market trends and challenges around non-traditional marketing vehicles, retail collaboration and more.

  • GS1 US and GS1 Germany Announce Joint Venture

    The venture of 1SYNC and SA2 Worldsync together provide product data synchronization services and solutions to more than 15,000 businesses, directly or indirectly, in more than 40 countries.

  • Popcorn, Indiana Achieves Forecast Accuracy Success

    After adopting a new TPM solution, Popcorn, Indiana, LLC, has been able to reduce its deduction balance by more than 50 percent, and improve forecast accuracy.

  • Diamond Gains CEO from Hostess, Kraft, P&G

    Brian J. Driscoll brings extensive operations leadership in from companies like Procter & Gamble, Kraft Foods, Nestl and most recently, Hostess.

  • Kraft Brand Launches its Largest Ad Campaign

    The Oscar Mayer brand is rolling out one of the largest advertising campaigns in the brand's history to support the launch of Oscar Mayer Selects.

  • Oldcastle Improves Supply Chain Visibility

    Comprehensive analytics from Vision Chain are expected to provide Oldcastle with sales and supply chain visibility for actionable insights.

  • OREO Enters 100th Year Crossing the $2B Mark

    In the first quarter of 2012 OREO grew double digits in North America and nearly 40 percent in Europe and Developing Markets.

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