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Sales & Marketing

  • Beam to Acquire Pinnacle Vodka

    Pinnacle Vodka, with 2012 volumes expected to exceed three million 9-liter cases, is expected to significantly enhance Beams presence in the large, growing vodka category.
  • Nestle to Acquire Pfizer Nutrition for $11.85 Billion

    The transaction will combine well-known brands like S-26 Gold, SMA and Promil with Nestl's existing portfolio of trusted and successful brands such as Nan, Gerber, Lactogen, Nestogen and Cerelac infant cereal.
  • Kraft, Costa Partner for Coffee in Europe

    This agreement is another step forward towards Kraft's ambition to make Tassimo Europe's leading single-serve beverage system.

  • P&G Partners with De'Longhi for Braun Brand

    The Braun business associated with the transaction has revenues of approximately 200 million Euro, mainly concentrated in European markets.
  • The Biggest CPG Brand Hits of 2011

    Despite prolonged economic difficulties, 22 percent of consumers are always looking for new products to try. Here, SymphonyIRI reveals 2011s most successful food and beverage and non-foods CPG brands. As youll soon see, both long-established manufacturers and newcomers to the game are providing innovation that is setting the stage for the CPG world of tomorrow.
  • Perry Ellis Strengthens Digital Commerce Strategy

    Iconic fashion brand replaces legacy platform with a cloud-based commerce platform to help drive innovation and growth.
  • Coty Reaffirms Interest in Avon

    In a letter sent to Avon's CEO Andrea Jung earlier this week, Coty Inc. encourages the Avon board to open negotiations.
  • P&G Gains POS Insights with New Data Warehouse

    P&G wanted to find a way to improve the performance and cost-effectiveness of its data warehouse environment and expand its analytical and brand decision-making capabilities. Consolidating point-of-sale data into a single data warehouse platform was fundamental to these objectives.
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