Trade Promotion Management: The Haves and the Have-Nots

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Trade Promotion Management: The Haves and the Have-Nots
09/17/2012

It's no secret that trade spend is one of the biggest expenses for consumer goods manufacturers, with over half of the industry spending between 10 percent and 20 percent of gross sales on promotions. Take a closer look at these trends and see if company size makes a difference.
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