Sales & Marketing

15 brands have flexed their staying power "muscle" year after year among consumers. Within the list are "mega-brands" that came to define their respective categories, like Coca-Cola, Craftsman, Gatorade, HBO and Life Savers. But this story isnt just about the winners. Find out which brands are slipping and why.

Starting March 26, 2012 cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, the first to deliver real cola taste with 60 percent less sugar than Pepsi-Cola.

Walmart is giving physical DVD/Blu-ray collections across the country a second life by turning them into digital movies.

Among optimistic and pessimistic shoppers alike, all indications point to continued frugality and conservatism in 2012. From new product development and technology to store layouts and consumer shopping patterns, here are a few trends that CPG marketers need to actively respond to with products and strategies in 2012.

Since implementing the solution from Akamai, Dolce&Gabbana's web site performance has improved nearly six times globally on average.

With limited visibility into its trade spend activity, Weetabix' trade-driven organization was challenged to access specific product or brand information from spreadsheets and settle deductions efficiently.