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Sales & Marketing

  • LeapFrog Appoints Chief Marketing Officer

    In this role, the new CMO is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations.

  • Vans Targets $1B Growth, Announces New Product Lines

    VF Corporation's largest action sports brand details global strategy to achieve $2.2 billion in revenues by 2016.

  • Walmart CEO Reviews 50 Years of Success

    Duke says each business unit is firing on all cylinders; the overall business is strong, well-positioned and on an upward trajectory.

  • Diageo Acquires Cabin Fever Maple Flavored Whisky

    The brand will be the newest addition to Diageo's Catalyst Division, which focuses exclusively on high potential brands.

  • Starbucks to Sell K-Cups

    Following the successful launch of Starbucks K-Cup packs into food, drug, mass and club channels last November, K-Cup packs will now be available to the millions of customers who visit Starbucks stores every week.

  • Molson Coors Receives Approval for StarBev Acquisition

    Molson Coors Brewing Company will pay $3.5 billion to acquire StarBev, giving the Canadian-American beer maker a new base in Europe and adding more than 20 brands to its portfolio.

  • It's Time To Trade U.P.P.

    TPO, PEA, TPM, MMA! The evolution of trade is shifting from independent activities to a single, comprehensive planning solution. Join us as we review the roadmap companies are adopting to understand, plan, and predict their business.

  • CG Execs Meet to Swap Sales & Marketing Strategies

    More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.

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