Sales & Marketing

Avon Names New Group VP
The candidates responsibilities include Corporate & Employee Communications, PR, Representative Communications, and Corporate Social Responsibility.
LeapFrog Names Former Nike Exec to Digital SVP
Most recently, the candidate was the general manager of Nike+ where he led efforts to elevate the Nike+ consumer experience, increase the level of consumer engagement and service, and expand key consumer digital products.

Marketing Spend Pays Off for CPG Giants

Unilever, LOreal, Colgate-Palmolive and Kimberly-Clark all beat analyst expectations for sales growth last quarter, with three of the four saying they stepped up marketing spending. Find out more about the results, including what it means for The Procter & Gamble Company.
As Seen On TV, Inc. Expands Social Media Efforts

Its new marketing plan with BrightShop Digital is exptected to drive traffic and growth to AsSeenOnTV.com.
Unilever to Sell Frozen Meals to ConAgra

The companys decision to divest its North American frozen meals business is in line with its global strategy to exit the frozen foods business.
Godiva Improves Online Marketing

Godiva Chocolatier partners with Monetate to help improve its ability deliver the right content and experiences to its online customers.
Coke Reorganizes for Changing Global Marketplace

The Coca-Cola Company will organize around three major operating businesses: Coca-Cola International, Coca-Cola Americas and Bottling Investments Group.
LeapFrog Product Sets Pre-Sale Record

LeapFrog's newest tablet for kids is selling three times faster than its original LeapPad.
The Most Powerful Women in CPG

When it comes to the CPG industry, it is often noted that the primary consumer is of the female demographic. So, maybe its no coincidence that the most powerful women in the CPG industry know how to appeal to their consumers. This Fortune 500 list includes a snapshot of the most powerful women in CPG, and some of their greatest tips and best practices on balancing family-work life, motivating employees, and more.
Top 5 Sales & Marketing Stories at 2012's Midpoint

As we enter the second half of 2012, the editors of CGT like to take stock of the stories that were of the most interest to our readers. With popular topics like new marketing and TPO, here is a look back at the top 5 sales and marketing headlines on Consumergoods.com this year.

Avon Names New Group VP

LeapFrog Names Former Nike Exec to Digital SVP

Marketing Spend Pays Off for CPG Giants

As Seen On TV, Inc. Expands Social Media Efforts

Unilever to Sell Frozen Meals to ConAgra

Godiva Improves Online Marketing

Coke Reorganizes for Changing Global Marketplace

LeapFrog Product Sets Pre-Sale Record

The Most Powerful Women in CPG

Top 5 Sales & Marketing Stories at 2012's Midpoint

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