Sales & Marketing

Among optimistic and pessimistic shoppers alike, all indications point to continued frugality and conservatism in 2012. From new product development and technology to store layouts and consumer shopping patterns, here are a few trends that CPG marketers need to actively respond to with products and strategies in 2012.

Since implementing the solution from Akamai, Dolce&Gabbana's web site performance has improved nearly six times globally on average.

With limited visibility into its trade spend activity, Weetabix' trade-driven organization was challenged to access specific product or brand information from spreadsheets and settle deductions efficiently.

Unilever's Open Innovation team launched a new online platform, which asks experts to help the company find technical solutions it needs to achieve its ambition of doubling the size of its business.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

In the second annual edition of the Review & Outlook Report, CGT taps its most valuable resources almost 80 respected industry experts to recommend realistic actions for managing the big changes ahead of us.