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Sales & Marketing

  • Johnson & Johnson Names New CEO

    The candidate succeeds Bill Weldon, who has served as Chairman and CEO of J&J since 2002.

  • Problem Solving: WD-40 Creates a New Branded Category Solution

    Very few brands will ever match the popularity and consumer loyalty of WD-40 Multi Use Product. Silence a squeaky door hinge? Check. Clean crayon from walls? Yes. Dissolve rust from metal surfaces? Unfortunately, not as much as some end users need and want.
  • Walmart Leads Top 50 Retail List, Amazon.com Rises Fast

    There were several big shifts, but Walmart maintains its No. 1 position on Interbrand's U.S. Most Valuable Retail Brands list for 2012 by a huge margin. Meanwhile, Amazon.com, which increased its brand value by 32 percent, is the largest riser on this year's list.
  • Project 7 Gains Executive Vice President of Sales

    The new EVP of sales for Project 7 comes from Evolution Fresh, a premium juice company which was recently acquired by Starbucks.

  • WD-40 Launches First Product Line Extension

    The new WD-40 Specialist line consists of five products: Rust Release Penetrant Spray; Water Resistant Silicone Lubricant; Protective White Lithium Grease; Long-Term Corrosion Inhibitor; and Rust Remover Soak.
  • Learn Best Practices for Material Data Acquisition to Reduce Business Risk

    This white paper focuses on the increasing challenge of collecting supplier part data to ensure environmental compliance regulations. Improve the quality of your collected data, reduce business risk, and increase company efficiency and product excellence.
  • IBM Completes DemandTec Acquisition

    The acquisition further extends IBMs Smarter Commerce initiative by adding cloud-based software to help companies drive profitability through measurable pricing, promotion, and assortment planning.
  • Diamond Calls Off Pringles Deal; Kellogg Moves In

    A surprising twist in the sale of Pringles hit this morning when Diamond Foods Inc. called off its planned acquisition of Procter & Gamble's popular brand. But Pringles wont be homeless for long as The Kellogg Company swept in this morning to state its claim on the world's second largest player in savory snacks.
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