Sales & Marketing

Mobile Commerce Tops 13% in Q1 2012
The U.S. retail industry saw continued growth in online and mobile buying trends in the first quarter, driven by today's rising digital consumer marketplace. Meanwhile, shoppers referred to retailer sites from social networks generated 2.4 percent of all online sales, an increase from the 1.7 percent seen over this period last year.
ACCO Brands Completes MeadWestvaco Merger
The addition of MeadWestvaco's Consumer & Office Products business increases ACCO Brands' 2011 revenues by more than 50 percent, with approximately 80 percent of sales of the combined businesses coming from category-leading brands.

Anheuser-Busch Boosts Production of Bud Light Platinum

Based on SymphonyIRI data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005.
Pepsi Launches First Global Campaign, Maximizes Digital Platforms

Pepsi's global campaign launches in the U.S. with "Pepsi Pulse," an interactive digital platform that will operate in real time, curating and serving up trending pop-culture content, entertainment news and consumer incentives.
Wipro to Acquire Promax Applications Group

The acquisition of Promax Applications Group is expected to strengthen Wipros positioning and capability in management, analytics and optimization of trade promotions.
Economist Research Reveals Direct-to-Consumer Trends

Going direct to consumer is top of mind with CG executives today. But are companies really ready to take on this new wave of consumer interactions? The Economist Intelligence Unit (EIU) recently polled CG executives across the globe to better understand how companies are engaging directly with consumers. Here, industry experts discuss the research results and provide recommendations.
ConAgra Foods to Expand Frozen Breakfast Portfolio

The proposed acquisition would be the third in the last year for ConAgra Foods, following the acquisitions of National Pretzel Company and Del Monte Canada.
ACCO Continues Merger Plans with MeadWestvaco

ACCO Brands shareholders overwhelmingly approved a proposal to issue the ACCO Brands common stock necessary to complete the merger of MeadWestvaco Corporation's Consumer & Office Products business.
Who Has the Best Brand Health in the Beverage Market?

Green Mountain stands tall alongside Coke, Gatorade, Lipton, SoBe, vitaminwater and Poland Spring in a survey of more than 38,500 consumers on key measures of brand health. Plus, find out why Goya Coco Water, Tropicana, Juicy Juice, Michelob Ultra, Yuengling, Glenlivet and Skyy are also considered America's favorite drinks.
J. M. Smucker Announces New Vice President

The candidate has been with the company 17 years and has helped implement the companys successful growth strategy in Canada.

Mobile Commerce Tops 13% in Q1 2012

ACCO Brands Completes MeadWestvaco Merger

Anheuser-Busch Boosts Production of Bud Light Platinum

Pepsi Launches First Global Campaign, Maximizes Digital Platforms

Wipro to Acquire Promax Applications Group

Economist Research Reveals Direct-to-Consumer Trends

ConAgra Foods to Expand Frozen Breakfast Portfolio

ACCO Continues Merger Plans with MeadWestvaco

Who Has the Best Brand Health in the Beverage Market?

J. M. Smucker Announces New Vice President

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