Sales & Marketing

Consumers are no longer consuming information in a vacuum, but from multiple channels, and oftentimes, simultaneously, making it more difficult to reach and engage them in a meaningful way. Read on to learn how to use what you know about your consumers to develop the right cross-channel marketing strategy.

Domiciling Coffee & Tea in the Netherlands allows management to be close to its key Western European markets and effectively manage its global portfolio.

With product offerings like fruit and nut based clusters, bars and freeze-dried fruit, Mrs. Mays Naturals will help expand Doles offerings in new sections of the grocery store.

Magic happened on March 6, 1912 when two decoratively embossed chocolate-flavored biscuits met up with a rich crme filling: OREO was born! In honor of this milestone, the infamous cookie brand is helping fans worldwide to celebrate, introducing a brand new Oreo and launching a new integrated ad campaign.

A new report identifies significant findings that can affect the way retailers and consumer good companies influence what consumers buy and where they buy it. Find out why the youth market is no longer retail's golden ticket, branded products are under threat and six-figure incomes are struggling.

The natural snackfood brand will become part of Small Planet Foods, General Mills natural and organic products business and will join the divisions category-leading Cascadian Farm, Muir Glen and LRABAR brands.