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Sales & Marketing

  • Former Ben & Jerry's Exec Named Stonyfield CEO

    Walt Freese, former CEO of Ben & Jerry's, will direct the next phase of Stonyfield growth; Gary Hirshberg will continue in leadership roles with Stonyfield and Danone.

  • Seventh Generation Gains Greater Consumer Insights

    Seventh Generation was able to identify store clusters that would be priorities for their products, using a solution from LumiData.

  • Crescent Crown Tracks POS Signage Success

    Crescent Crown Distributing began the process of deploying POS signage tracking software roughly three years ago and they had no idea just how beneficial it would be for their bottom line today.

  • Campbell Soup Company Appoints President

    The candidate comes to Campbells with marketing, sales and management roles from the U.S., Canada, Europe, Asia and Australia.

  • What are America's Greatest Brands?

    The year 2011 provided a bumpy ride, filled with turbulent economic uncertainty, yet the brands featured in the ninth edition of Americas Greatest Brands landed safely and are thriving. Find out which consumer goods brands were deemed leaders alongside big names, like Walmart, NASCAR and UPS.

  • In-Store Merchandising Measurement: Cost-Effective Insight at the Shelf with Smartphones and Tablets

    Many organizations face an information gap in retail stores, making it difficult or costly to know how their products look on the shelf where consumers make their buying decisions. Learn the top challenges and opportunities of leveraging valuable in-store retail execution data.

  • Helen of Troy Closes P&G Business Acquisition

    Helen of Troy's CEO expects to quickly integrate the PUR brands into its Healthcare/Home Environment segment. The category shares the segment's current customer base, target audience and product focus areas.

  • Top 10 Food Trends for 2012

    Known as the Supermarket Guru, Phil Lempert can predict the future and then help businesses and consumers understand it. In a recent blog article, he called 2011 one of the most exciting and game-changing years in the food world. Using last year as a backdrop, Lempert provided his top 10 predictions for the food industry in 2012.

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