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Sales & Marketing

  • Looking Back: The Best Business & Tech Initiatives of 2011

    To maximize growth opportunities, CG companies must think outside of the box. In 2011, CGT honored 15 companies that did just that with the 2011 Innovation, Business & Technology Awards. Click here to remember the standout technology and business initiatives that earned first-place accolades for Newell Rubbermaid, McCormick & Co., Kimberly-Clark, Goya Foods and Johnson & Johnson.

  • MEGA Brands, Mattel Announce Worldwide Licensing Partnership

    This strategic alliance leverages the MEGA Bloks brand and its expertise by bringing Mattel's most powerful properties to life in the fast-growing construction toy category.

  • Vision Chain: OptiPro 2.0

    Find out more information about Vision Chain OptiPro 2.0.

  • TradeInsight: Weetabix Case Study

    With limited visibility into its trade spend activity, which averages 21 percent of gross sales, it was challenging for Weetabix trade-driven organization to access specific product or brand information from spreadsheets and settle deductions efficiently.

  • IDC Assesses the State of Retailer/Supplier Collaboration

    Are consumers ready and willing to shop? One month the answer seems to be "yes" and the next "maybe not". Here, two IDC directors one from the manufacturing side and one from the retail side talk about the state of collaboration between manufacturers and retailers.

  • Food Lion Launches New Brand Strategy in 268 Stores

    These are the first stores in 2012 to unveil the new strategy, which is based on customer feedback and continues to position the company for future success.

  • Amazon.com to Acquire Kiva Systems

    Amazon.com believes that this is another way to improve productivity by bringing the products directly to employees to pick, pack and stow.

  • A CG Manufacturer's Guide to Retail Data Goldmines

    An insiders tips for overcoming obstacles and gaining access to the rich, detailed store-level retailer data for demand signal repositories (DSR) that powers a responsive, profit-enhancing CG demand chain.

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