Sales & Marketing

As a market leader in its region, StarBev provides Molson Coors with a great platform for growth and an excellent foundation from which to extend key brands, such as Carling, into Central and Eastern Europe.

CG manufacturers are aggressively exploring ways to integrate new channels such as social media and mobile into the marketing mix to attract and engage consumers. At the same time, however, they are not ready to abandon traditional approaches to consumer marketing.

The Avon Board believes that Coty's indication of interest is opportunistic and not in the best interest of Avon's shareholders.

To maximize growth opportunities, CG companies must think outside of the box. In 2011, CGT honored 15 companies that did just that with the 2011 Innovation, Business & Technology Awards. Click here to remember the standout technology and business initiatives that earned first-place accolades for Newell Rubbermaid, McCormick & Co., Kimberly-Clark, Goya Foods and Johnson & Johnson.

This strategic alliance leverages the MEGA Bloks brand and its expertise by bringing Mattel's most powerful properties to life in the fast-growing construction toy category.

Find out more information about Vision Chain OptiPro 2.0.

With limited visibility into its trade spend activity, which averages 21 percent of gross sales, it was challenging for Weetabix trade-driven organization to access specific product or brand information from spreadsheets and settle deductions efficiently.