Sales & Marketing

Oracle Honors P&G, Hormel, Land O'Lakes and More
Oracle recently praised consumer goods companies for business achievements driving operational excellence and enabling growth using technology, innovative strategies and best practices.
Mattel Acquires HIT Entertainment
The deal is valued at $680 million in cash, and includes brands such as Thomas & Friends, Barney, Bob the Builder, Fireman Sam and Angelina Ballerina.

Meet CGT's Nine Business & Technology Award Winners

In the consumer goods community, leaders know that keeping your success a secret can be a detriment to your business. Luckily, many are more than open to not only sharing but celebrating the best practices of their peers. Case in point: CGT received more than 50 nominations for its annual Business & Technology Leadership Awards. In the end, only nine companies were named winners. Find out who they are after the jump.
Walmart to Close Marketside Stores

Now, Walmart is banking on another small-store concept, more aligned with its roots, as a potential growth vehicle in rural and urban locations where its larger shops would not work.
Oracle Buys Endeca

The combination is expected to provide technology and applications for unstructured data management, business intelligence, and web commerce.
2011 Tech Trends Report

CGT and Gartner Inc. team to bring you research on the latest technology and business process trends in the consumer goods industry. Topics include trade promotion management, S&OP, mobile consumers, supply chain risk management and much more.
Is S&OP Worth the Effort?

CGT partners with Logility to find out about S&OP initiatives in the consumer goods industry, including who owns them and who is involved in the processes.
Snyder's Lance Partners with Moms

Lance Sandwich Crackers partners with The Mom on the Run lifestyle expert, Colleen Burns.
Bare Escentuals Unveils Global Marketing Campaign

The global campaign will be supported by TV, print, digital and social marketing efforts throughout the Americas, Europe and Asia.
Easy Spirit Pumps Up Marketing

The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to "Pump up the Jam," wearing the Parnella pump.