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Sales & Marketing

  • Tips to Align Shopper Marketing and Trade Promotions

    The intersection between shopper marketing and trade promotions is creating both operational and financial challenges for CPG organizations. Leaders, like The Clorox Company, are making great strides in defining the best path forward. Here, Booz & Company recommends CPG companies take the following actions for maximum impact with consumers.

  • Unilever Invests in Internet Marketing

    Unilever is the first major advertiser to sign on with Nielsen for comprehensive measurement of all 2012 digital campaigns across its suite of nearly 40 brands in the United States.

  • Direct to Consumer Continues to Rise

    A new survey reveals that the use of social and mobile channels are increasingly helping consumer goods companies become more comfortable with the direct-to-consumer selling model. In fact, the number of companies selling products directly to consumers isexpected to increase from 24 percent to 41 percent over the next 12 months.

  • P&G to Cut Non-Manufacturing Jobs

    In total, P&G aims to trim $10 billion of costs, including $1 billion in marketing costs and $3 billion in overhead costs.

  • Columbia Sportswear Expands Global E-Commerce

    PFSweb was selected to provide multiple direct-to-consumer services for the Columbia and Sorel sites.

  • Prepare to Launch: Breathable Foods Breathed Life into New Product

    Breathable Foods aims to revolutionize the delivery of nutrients and sensations using novel aerosol delivery forms. In late 2010, the company prepared to launch its flagship offering, which delivers and airborne shot of caffeine in a compact inhaler the size of a lipstick.

  • Johnson & Johnson Names New CEO

    The candidate succeeds Bill Weldon, who has served as Chairman and CEO of J&J since 2002.

  • Problem Solving: WD-40 Creates a New Branded Category Solution

    Very few brands will ever match the popularity and consumer loyalty of WD-40 Multi Use Product. Silence a squeaky door hinge? Check. Clean crayon from walls? Yes. Dissolve rust from metal surfaces? Unfortunately, not as much as some end users need and want.

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