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Sales & Marketing

  • L'Oreal Launches Multiple E-Commerce Brand Sites

    LOral USA signs a five-year agreement with PFSweb, Inc., to develop and manage multiple end-to-end e-commerce solutions for some of its most prestigious brands.

  • Anheuser-Busch Names VP of Marketing

    The executive brings more than 20 years of media and marketing experience, spent working on behalf of some of the world's biggest and most successful brands, including ESPN, Allstate and Starcom.

  • Nutrisystem Shapes Next-Gen Marketing Program

    Nutrisystem leverages Affinnovas innovation platform to identify four top contenders out of over 73 million marketing concepts.

  • Land O'Lakes Makes Leadership Changes for Growth

    According to CEO Chris Policinski, the organizational changes will ensure the structure and capabilities directly support the strategic imperatives of Land O'Lakes.

  • Hershey to Acquire Brookside Foods Ltd.

    The Brookside product line is primarily sold in the U.S. and Canada, and annual net sales of the business are approximately $85 million Canadian dollars.

  • BI-LO Buys Winn-Dixie for $560 Million

    The merger will create an organization of approximately 690 grocery stores and 63,000 employees in eight states throughout the southeastern United States.

  • Top 5 Sales and Marketing Headlines in 2011

    2011 has been an exciting and transformational year in the consumer goods industry. Here, we revisit a handful of the biggest news stories from Walmart's decision to finally share POS data to Kraft Foods big split which will undoubtedly have a continuing impact on the state of the industry.

  • An Exciting Year

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

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