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Sales & Marketing

  • Cloud Computing and the CPG CMO

    Cloud computing is a topic of importance for not only Chief Information Officer, but also Chief Marketing Officers. Pat Conroy, vice chairman, U.S. Consumer Products Leader, Deloitte LLP, discusses the ways cloud computing can transform business.
  • Prepare to Launch: Breathable Foods Breathed Life into New Product

    Breathable Foods aims to revolutionize the delivery of nutrients and sensations using novel aerosol delivery forms. In late 2010, the company prepared to launch its flagship offering, which delivers and airborne shot of caffeine in a compact inhaler the size of a lipstick.
  • Johnson & Johnson Names New CEO

    The candidate succeeds Bill Weldon, who has served as Chairman and CEO of J&J since 2002.

  • Project 7 Gains Executive Vice President of Sales

    The new EVP of sales for Project 7 comes from Evolution Fresh, a premium juice company which was recently acquired by Starbucks.

  • Learn Best Practices for Material Data Acquisition to Reduce Business Risk

    This white paper focuses on the increasing challenge of collecting supplier part data to ensure environmental compliance regulations. Improve the quality of your collected data, reduce business risk, and increase company efficiency and product excellence.
  • WD-40 Launches First Product Line Extension

    The new WD-40 Specialist line consists of five products: Rust Release Penetrant Spray; Water Resistant Silicone Lubricant; Protective White Lithium Grease; Long-Term Corrosion Inhibitor; and Rust Remover Soak.
  • Diamond Calls Off Pringles Deal; Kellogg Moves In

    A surprising twist in the sale of Pringles hit this morning when Diamond Foods Inc. called off its planned acquisition of Procter & Gamble's popular brand. But Pringles wont be homeless for long as The Kellogg Company swept in this morning to state its claim on the world's second largest player in savory snacks.
  • Acosta Acquires Griffin Strategic Advisors

    Griffin will combine with Acostas Marketing Group to form AMG Strategic Advisors, a new business unit to be led by Griffins co-founder and CEO Carrie Shea.
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