Sales & Marketing

M&A Activity to Resurge in Consumer Markets
The M&A environment for consumer markets companies is primed for a resurgence in the next two to three years, according to KPMG LLP. Nearly 70 percent of respondents in a recent survey expect their companies to make at least one acquisition in 2012, compared with 57 percent in 2011. Here's a recap of recent M&A activity in consumer goods.
PepsiCo Potato Chip Brands Surpass $10B Mark
The company's global "Banner Sun" potato chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world's largest food brand and the No. 1 potato chip brand globally.

Over 4,000 New Products Race to be on Walmart's Shelves

A new contest giving new products an opportunity to win virtual shelf space on Walmart.com has exceeded the retailer's wildest expectations. Consumer enthusiasm proves that @WalmartLabs, Walmart's hub for innovation at the intersection of social, mobile and retail, is on track to lead the next generation of e-commerce.
Former P&G Exec Named Bacardi CEO

President and CEO Samus McBride retires as Edward D. Shirley is appointed to new president and CEO effective immediately.
How to Optimize Marketing Mix for More ROI

Consumers are no longer consuming information in a vacuum, but from multiple channels, and oftentimes, simultaneously, making it more difficult to reach and engage them in a meaningful way. Read on to learn how to use what you know about your consumers to develop the right cross-channel marketing strategy.
ConAgra Completes Acquisition of Del Monte Canada

The acquisition includes all Del Monte branded packaged fruit, fruit snacks and vegetable products in Canada, as well Aylmer tomato products.
Kimberly-Clark Names President, Global Brands & Innovation

CMO Tony Palmer is appointed President, Global Brands & Innovation, coming from companies such as Kellogg and Coca-Cola.
Journey from an Instinct-Driven to an Insight-Driven Organization

Spurred by the continuing economic crisis, industry leaders find themselves at a crossroads, torn between instinct and insights that seem to defy established wisdom.
OREO Turns 100 Years Young

Magic happened on March 6, 1912 when two decoratively embossed chocolate-flavored biscuits met up with a rich crme filling: OREO was born! In honor of this milestone, the infamous cookie brand is helping fans worldwide to celebrate, introducing a brand new Oreo and launching a new integrated ad campaign.
Sara Lee Coffee & Tea to be Based in Netherlands

Domiciling Coffee & Tea in the Netherlands allows management to be close to its key Western European markets and effectively manage its global portfolio.

M&A Activity to Resurge in Consumer Markets

PepsiCo Potato Chip Brands Surpass $10B Mark

Over 4,000 New Products Race to be on Walmart's Shelves

Former P&G Exec Named Bacardi CEO

How to Optimize Marketing Mix for More ROI

ConAgra Completes Acquisition of Del Monte Canada

Kimberly-Clark Names President, Global Brands & Innovation

Journey from an Instinct-Driven to an Insight-Driven Organization

OREO Turns 100 Years Young

Sara Lee Coffee & Tea to be Based in Netherlands

Related Topics