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Sales & Marketing

  • 2011 Top 100: Beverages

    Mergers and acquisitions continue to transform the beverage list year after year, and growth remains steady for the majority. Find out who leads the pack and why.

  • 2011 Top 100: Pharmaceuticals

    Say hello to an old friend: Pfizer Inc. knocked out some competition in the OTC pharmaceutical market when it acquired Wyeth's consumer healthcare brands last year.

  • 2011 Top 100: Retail

    Store closings slowed in 2010 compared in 2009 with most retailers executing growth strategies to match a new kind of consumer. Walmart, for example, is now banking on a new store format to boost sales.

  • Post Event Analysis

    Booz & Co. shares tips for building capabilities to maximize trade spend return on investment.

  • Kenneth Cole Selects Mobile Platform to Capture Holiday Sales

    Kenneth Cole chose the Zmags CommercePro platform, seeing a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.

  • Nestle Expands NHW Footprint in US

    Nestle reports significant progress in the areas of Nutrition, Health and Wellness (NHW) in the United States during 2011.

  • Maker of Airborne Delivers Shot of Innovation

    Breathable Foods introduced its new AeroShot Pure Energy product to the marketplace with help from Affinnova.

  • Study Reveals Mobile Solutions Reduce Costs, Generate ROI

    Consumer goods companies are challenged with how to best leverage enterprise mobile solutions to add value both to the company's productivity and the customers' user experiences. IDC and Spring Wireless reveal exclusive study findings on how to reduce costs, such as travel, by 15 percent to 20 percent, and generate significant ROI.

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