Sales & Marketing

10 Obstacles for Trade Spend Effectiveness
Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI.
Walmart Acquires Ad Startup OneRiot
A deal to acquire OneRiot occurred quickly within 30 days after @WalmartLabs met the team from OneRiot, according to Anand Rajaraman of @WalmartLabs.

PepsiCo Brand Launches New App

The free application, from Quaker Oats and Zazu, aims to be the ultimate morning companion by allowing a new level of interaction with personal data.
Clarins Group Signs E-Commerce Agreement

The Clarins Group signs an agreement with PFSweb for its online direct-to-consumer support services throughout North America and Europe.
American Greetings Offers Mobile Greetings

justWink offers the next generation of greeting card shoppers a connection with the mobile world for the first time.
Social Listening

Innovationedge Founder Cheryl Perkins offers guidance for mastering the art of co-created innovation.
Consumers Demand More of New Henkel Product

Henkel doubles production of Purex Complete Crystals Softener to accommodate runaway consumer demand for the product.
P&G Shapes the Store

Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.
2011 Product Innovation Solutions

A comparison chart of solution providers to the 2011 consumer goods industry in the areas of PLM, PIM, portfolio management and much more. Plus, industry experts address market trends and challenges.
2011 Consultant Services

A comparison chart of consultancies serving the 2011 consumer goods industry. Plus, thought leaders talk top-of-mind topics and trends in roundtable format.