Sales & Marketing

Maker of Airborne Delivers Shot of Innovation
Breathable Foods introduced its new AeroShot Pure Energy product to the marketplace with help from Affinnova.
Study Reveals Mobile Solutions Reduce Costs, Generate ROI
Consumer goods companies are challenged with how to best leverage enterprise mobile solutions to add value both to the company's productivity and the customers' user experiences. IDC and Spring Wireless reveal exclusive study findings on how to reduce costs, such as travel, by 15 percent to 20 percent, and generate significant ROI.

IBM/DemandTec Deal to Challenge Organizational Boundaries

The acquisition of DemandTec is expected to extend IBM's Smarter Commerce initiative by adding cloud-based price, promotion and other merchandising and marketing analytics. At the same time, the deal is in line with a trend across many industries wherein the lines between merchandising, marketing, commerce and supply chain are blurring.
P&G, K-C, Unilever Discuss Downstream Data's Value

Bigger companies and we mean really big seem to be way ahead of the pack when it comes to downstream data. For the first time ever, thought leaders from Kimberly-Clark, Procter & Gamble and Unilever came together to deliberate the value of downstream data. And guess what? Weve got it all on tape!
Skinny Nutritional Corp. Names Chief Sales Officer

The candidate brings over 25 years of beverage industry experience from companies such as Sobe, Glaceau Vitamin Water, Fuze, Function Drinks, and Mistic Brands.
General Mills Launches G-WIN Digital

As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.
Unilever Uses Predictive Trade Planning in the Cloud

Unilever is expected to drive more effective retail trade plans with a predictive analytics app on the DemandTec network.
Starbucks Introduces Beer and Wine Concept

Starbucks will add beer, wine and small plates like almonds and bread with olive oil dip at five to seven stores in Chicago next year.
P&G Launches Personalized Style Web Site

StyleUnited, initially launched in beta with the promise of more enhancements in the coming months, features personal consultations, curated content and a peer community for tips and recommendations.
Kraft Launches European Healthy Living Program

The Kraft Foods Foundation is expanding its global effort to encourage healthy lifestyles, investing more than $7 million in new programs in France, Germany, Italy and Spain.

Maker of Airborne Delivers Shot of Innovation

Study Reveals Mobile Solutions Reduce Costs, Generate ROI

IBM/DemandTec Deal to Challenge Organizational Boundaries

P&G, K-C, Unilever Discuss Downstream Data's Value

Skinny Nutritional Corp. Names Chief Sales Officer

General Mills Launches G-WIN Digital

Unilever Uses Predictive Trade Planning in the Cloud

Starbucks Introduces Beer and Wine Concept

P&G Launches Personalized Style Web Site

Kraft Launches European Healthy Living Program

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