Sales & Marketing

Unilever made two big announcements in one week: First, its pending sales of Mrs. Dash and other specialty Culver brands for $325 million, and second, an expanded brand offering in the U.K.

Starbucks aims to increase its coffee sales via a QR code campaign with the help of Scanbuy.

Technologically-Advanced Consumers, The Demise of Enterprise IT, Proven Downstream Data Use Cases, The Supply Chain of the Future you name the topic, chances are that the speakers covered it at the 2011 Consumer Goods Business & Technology Leadership Conference. Click here for a recap of the event's many highlights, featuring industry all stars from P&G, Unilever, Kimberly-Clark, Energizer, PepsiCo and many more.

Learn how users leveraged Product Portfolio Management (PPM) technology and best practices to optimize their methodologies and realize benefits like: improved time to market; higher product development efficiency; better alignment of the product portfolio with company strategy. Author Jim Brown of research firm Tech-Clarity reveals how PPM plus best practice processes are a great enabler of ROI for product development firms the world over.

Walmart U.S. has delivered three consecutive months of positive same store sales. That means big plans for growth through 2013 even though operating expenditures will decrease significantly. New stores will add between 45 and 49 million square feet worldwide in the next fiscal year. The company also forecasted sales growth between 5 and 7 percent for fiscal year 2013.

The consumer marketing veteran from P&G, Kraft and Kellogg company, joins Sony Computer Entertainment Americas executive management team.

It's no secret: the youth of today have tremendous spending power. They also have loyalty to brands. A recent poll says Apple brands dominate the youth market in popularity, but Oreo Cookies, Hershey's Milk Chocolate Candy Bars and Sprite were among the favorites too. Click here for more results from this poll.