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Sales & Marketing

  • Leveraging Customer Demand Signals

    This month, CGT partners with JDA Software Group to bring you a different perspective on downstream data initiatives: The retailers side of the story.

  • 2012 Readers' Choice: Customer Relationship Management

    The Top 8 providers of an enterprise software suite specific to Customer Relationship Management, including marketing, salesforce automation, customer service, mobile technology, category management, etc.

  • Driscoll's Builds Stronger Brand Equity

    Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.

  • PepsiCo Names 3 Brands to Billion-Dollar Status

    PepsiCo announces that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages have each grown to more than $1 billion in annual retail sales, expanding PepsiCo's portfolio of billion-dollar brands to 22.

  • Assessing the Business Value of a MEAP Solution

    IDC Manufacturing Insights recently completed a study that assessed the business value of a mobile solution.

  • Walmart Crowdsources New Product Ideas

    For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer. Walmart is removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide.

  • L'Oreal Taps Accenture CAS for Trade Promotions

    Under the agreement, Accenture will assist LOral in improving the use of its trade promotions funds by offering an enhanced view of its trade promotions process.

  • Best of NRF 2012: Top 10 Takeaways

    From former President Clinton charting retail's place in an increasingly globalized future to Facebook-fueled customer analysis and gesture-controlled virtual try-on technology, the NRF Big Show was brimming with big ideas and big news. CGT's sister publication, RIS News, recounts the top 10 memorable moments.

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