Sales & Marketing

Anheuser-Busch Names VP of Marketing
The executive brings more than 20 years of media and marketing experience, spent working on behalf of some of the world's biggest and most successful brands, including ESPN, Allstate and Starcom.
Nutrisystem Shapes Next-Gen Marketing Program
Nutrisystem leverages Affinnovas innovation platform to identify four top contenders out of over 73 million marketing concepts.

Land O'Lakes Makes Leadership Changes for Growth

According to CEO Chris Policinski, the organizational changes will ensure the structure and capabilities directly support the strategic imperatives of Land O'Lakes.
Hershey to Acquire Brookside Foods Ltd.

The Brookside product line is primarily sold in the U.S. and Canada, and annual net sales of the business are approximately $85 million Canadian dollars.
BI-LO Buys Winn-Dixie for $560 Million

The merger will create an organization of approximately 690 grocery stores and 63,000 employees in eight states throughout the southeastern United States.
Top 5 Sales and Marketing Headlines in 2011

2011 has been an exciting and transformational year in the consumer goods industry. Here, we revisit a handful of the biggest news stories from Walmart's decision to finally share POS data to Kraft Foods big split which will undoubtedly have a continuing impact on the state of the industry.
An Exciting Year

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
2011 Top 100: The Consumer Goods Registry

Overall, the economy still wasn't looking pretty in 2010, but it wasn't completely ugly either. Most of the consumer goods companies on CGT's Top 100 list made modest sales gains. A few leapfrogged the competition. Yet, many others were still fighting an uphill battle.
2011 Top 100: Packaged Goods

No. 1 player P&G sustained its growth trajectory in 2011 despite significant business and economic challenges, as did many of other companies on this list, making it one of the healthiest verticals in 2010.
2011 Top 100: Apparel, Accessories and Footwear

Tommy Hilfiger, Timberland and Liz Claiborne are just a few of the brands that found new homes in 2010 and 2011. Find out how brand shuffling is affecting the ranks in the apparel, footwear and accessories market.