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Sales & Marketing

  • PepsiCo Announces Strategic Growth Investments

    These decisions are based on a comprehensive review by the company's management of its portfolio, brands, costs, organization and capital structure.

  • IBM Completes DemandTec Acquisition

    The acquisition further extends IBMs Smarter Commerce initiative by adding cloud-based software to help companies drive profitability through measurable pricing, promotion, and assortment planning.

  • MillerCoors Buys Crispin, Strengthens Category Position

    Minneapolis-based Crispin grew approximately 200 percent in 2011, outpacing the overall cider categorys 26 percent growth during the same period.

  • Readers' Choice Survey 2012

    For the 12th year in a row, CGT handed the microphone over to our readers to identify their most valued technology solutions and service providers across 10 categories. Based on their uncensored opinions and real-world experiences, the results are honest indicators of how the industry is approaching technology adoption.

  • Reckitt Benckiser Reshapes Company Strategy

    ?The company intensifies its focus on Health & Hygiene and faster growing consumer markets to fuel another decade of market outperformance.

  • Deckers Outdoor Grows Online Conversions

    Deckers recognized an immediate increase in customer engagement upon switching to Demandware, including a 14 percent increase in conversion on UGGAustralia.com in the first week.

  • Walmart Unveils Private Label Packaging Icon

    A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Walmart unveils the Great For You icon.

  • Amazon.com May Open Brick and Mortar Stores

    Analysts say the move may be inspired by the success of Apple Inc., which has hundreds of its own stores to show off interactive gadgets and accessories.

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