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Sales & Marketing

  • 10 Retailers Win Customers' Choice Awards

    According to a poll of 9,374 shoppers, Amazon.com is tops when it comes to customer service among U.S. retailers. But all 10 retailers on this list found effective ways to win over shoppers not only with low prices, but with value-added features such as unique mobile applications, free shipping and unforgettable in-store experiences.

  • Kraft Positions Company for Successful Spinoff

    Key decisions include realigning the U.S. Sales organization, consolidating U.S. management centers and streamlining the corporate and business unit organizations.

  • PepsiCo, Ocean Spray Form Strategic Alliance

    The Latin America alliance between PepsiCo and Ocean Spray includes key countries in the Caribbean, Central America and South America and has a term of 20 years.

  • Seventh Generation Gains Greater Consumer Insights

    Seventh Generation was able to identify store clusters that would be priorities for their products, using a solution from LumiData.

  • Former Ben & Jerry's Exec Named Stonyfield CEO

    Walt Freese, former CEO of Ben & Jerry's, will direct the next phase of Stonyfield growth; Gary Hirshberg will continue in leadership roles with Stonyfield and Danone.

  • Crescent Crown Tracks POS Signage Success

    Crescent Crown Distributing began the process of deploying POS signage tracking software roughly three years ago and they had no idea just how beneficial it would be for their bottom line today.

  • Campbell Soup Company Appoints President

    The candidate comes to Campbells with marketing, sales and management roles from the U.S., Canada, Europe, Asia and Australia.

  • What are America's Greatest Brands?

    The year 2011 provided a bumpy ride, filled with turbulent economic uncertainty, yet the brands featured in the ninth edition of Americas Greatest Brands landed safely and are thriving. Find out which consumer goods brands were deemed leaders alongside big names, like Walmart, NASCAR and UPS.

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