Sales & Marketing

Cracking the code on unstructured data is a tough but important nut to crack. It is a key competency that I think will define the next generation of consumer products leaders.

Clorox sought to understand shopper behaviors around preventive health products. The resulting insights served as the core of Clorox's "Prevent, Protect & Soothe" shopper solution program.

CGTs bi-annual Tech Preview Guide introduces you to five new tools that hit the market in 2012. Find out how they can empower key business processes within your organization.

P&G wanted to find a way to improve the performance and cost-effectiveness of its data warehouse environment and expand its analytical and brand decision-making capabilities. Consolidating point-of-sale data into a single data warehouse platform was fundamental to these objectives.

CGT connects you with nine standout small to mid-sized consumer goods companies that are hitting it off big with consumers. Some names you'll recognize, other you won't. Find out what they've been up to over the last year and what's they've got in store for the future.

The acquisition of SpiritClips offers Hallmark a new way to engage consumers in the digital world and a potential new channel of distribution for the brand.

The company operates more than 1,000 selling points in the 19-million consumer Sao Paulo and Rio de Janeiro regions, where Sara Lee is already the retail market leader.

The abundance of data in our industry has made analytics capabilities critical to ongoing success. Yet, are CG companies focusing on developing analytical capabilities in the areas that could have the biggest impact on business?