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Sales & Marketing

  • Philips Sells Senseo Coffee Brand to Sara Lee

    The partnership is expected to increase breakthrough innovation and expand the geographic footprint for SENSEO.

  • 2012 Readers' Choice: Editors' Picks

    This years Readers Choice survey spans 10 categories, but some companies do not fit snugly into any one group. In response, we created the Editors Pick section to recognize solutions and service providers that are making a difference in the consumer goods industry and should be dually noted.
  • Private Label: Collaborate, Not Confront

    Can CPG manufacturers and retailers with private-label ranges collaborate in their efforts to attract the same consumer? Counterintuitive though that proposition may appear, the real question is can they afford not to?
  • Pfizer Launches Web Site for Consumers

    The makers of Centrum multivitamins announce the launch of its new web site that provides tools and personalized information to make confident nutritional and lifestyle choices.
  • Leveraging Customer Demand Signals

    This month, CGT partners with JDA Software Group to bring you a different perspective on downstream data initiatives: The retailers side of the story.
  • 2012 Readers' Choice: Customer Relationship Management

    The Top 8 providers of an enterprise software suite specific to Customer Relationship Management, including marketing, salesforce automation, customer service, mobile technology, category management, etc.
  • Best of NRF 2012: Top 10 Takeaways

    From former President Clinton charting retail's place in an increasingly globalized future to Facebook-fueled customer analysis and gesture-controlled virtual try-on technology, the NRF Big Show was brimming with big ideas and big news. CGT's sister publication, RIS News, recounts the top 10 memorable moments.
  • Walmart Crowdsources New Product Ideas

    For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer. Walmart is removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide.
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