Sales & Marketing

Starbucks to Sell K-Cups
Following the successful launch of Starbucks K-Cup packs into food, drug, mass and club channels last November, K-Cup packs will now be available to the millions of customers who visit Starbucks stores every week.
Molson Coors Receives Approval for StarBev Acquisition
Molson Coors Brewing Company will pay $3.5 billion to acquire StarBev, giving the Canadian-American beer maker a new base in Europe and adding more than 20 brands to its portfolio.

It's Time To Trade U.P.P.

TPO, PEA, TPM, MMA! The evolution of trade is shifting from independent activities to a single, comprehensive planning solution. Join us as we review the roadmap companies are adopting to understand, plan, and predict their business.
Sara Lee Announces Name of N.A. Spin Off

Along with the naming announcement, Sara Lee revealed its strategy for its North American foods business, Hillshire Brands Company, which emphasized new product development, marketing investment and disciplined cost control.
CG Execs Meet to Swap Sales & Marketing Strategies

More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.
Newell Rubbermaid Accelerates Growth of Global Writing Portfolio

One of companys most experienced global executives will lead top global growth initiative for Sharpie, Paper Mate brands.
Smart Balance to Acquire Udi's

This transformational acquisition is expected to position Smart Balance as a leader in the gluten-free category, accelerate its growth rate, and further diversify its mix toward high-growth natural brands.
Drivers of Value

Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities.
2012 Sales and Marketing Report

Intelligent innovation is going to be key to the CG industry's performance in the coming year. New research from CGT and IDC Manufacturing Insights examines the progress companies are making in TPM, downstream data, direct-to-consumer selling, social business and mobility.
Dove Markets Real Women

For the first-time ever, every woman who uploads a photo will appear in a Dove ad, including online ads and a dynamic billboard in the world-renowned Times Square.