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Sales & Marketing

  • PepsiCo Potato Chip Brands Surpass $10B Mark

    The company's global "Banner Sun" potato chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world's largest food brand and the No. 1 potato chip brand globally.
  • Former P&G Exec Named Bacardi CEO

    President and CEO Samus McBride retires as Edward D. Shirley is appointed to new president and CEO effective immediately.
  • How to Optimize Marketing Mix for More ROI

    Consumers are no longer consuming information in a vacuum, but from multiple channels, and oftentimes, simultaneously, making it more difficult to reach and engage them in a meaningful way. Read on to learn how to use what you know about your consumers to develop the right cross-channel marketing strategy.
  • ConAgra Completes Acquisition of Del Monte Canada

    The acquisition includes all Del Monte branded packaged fruit, fruit snacks and vegetable products in Canada, as well Aylmer tomato products.

  • Kimberly-Clark Names President, Global Brands & Innovation

    CMO Tony Palmer is appointed President, Global Brands & Innovation, coming from companies such as Kellogg and Coca-Cola.

  • Dole Acquires Healthy Snack Company

    With product offerings like fruit and nut based clusters, bars and freeze-dried fruit, Mrs. Mays Naturals will help expand Doles offerings in new sections of the grocery store.
  • Journey from an Instinct-Driven to an Insight-Driven Organization

    Spurred by the continuing economic crisis, industry leaders find themselves at a crossroads, torn between instinct and insights that seem to defy established wisdom.

  • OREO Turns 100 Years Young

    Magic happened on March 6, 1912 when two decoratively embossed chocolate-flavored biscuits met up with a rich crme filling: OREO was born! In honor of this milestone, the infamous cookie brand is helping fans worldwide to celebrate, introducing a brand new Oreo and launching a new integrated ad campaign.
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