Sales & Marketing

2012 Readers' Choice: Customer Relationship Management
The Top 8 providers of an enterprise software suite specific to Customer Relationship Management, including marketing, salesforce automation, customer service, mobile technology, category management, etc.
Driscoll's Builds Stronger Brand Equity
Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.

Philips Sells Senseo Coffee Brand to Sara Lee

The partnership is expected to increase breakthrough innovation and expand the geographic footprint for SENSEO.
2012 Readers' Choice: Trade Promotion Management

The Top 8 providers of a software solution for trade promotion effectiveness, including traditional TPM, promotion analytics, price management, trade promotion optimization, etc.
2012 Readers' Choice: Demand Data Analytics

The Top 10 providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream demand data, including POS, syndicated, etc., for use by sales, marketing, supply chain operations and R&D.
Assessing the Business Value of a MEAP Solution

IDC Manufacturing Insights recently completed a study that assessed the business value of a mobile solution.
Leveraging Customer Demand Signals

This month, CGT partners with JDA Software Group to bring you a different perspective on downstream data initiatives: The retailers side of the story.
Walmart Crowdsources New Product Ideas

For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer. Walmart is removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide.
L'Oreal Taps Accenture CAS for Trade Promotions

Under the agreement, Accenture will assist LOral in improving the use of its trade promotions funds by offering an enhanced view of its trade promotions process.
Best of NRF 2012: Top 10 Takeaways

From former President Clinton charting retail's place in an increasingly globalized future to Facebook-fueled customer analysis and gesture-controlled virtual try-on technology, the NRF Big Show was brimming with big ideas and big news. CGT's sister publication, RIS News, recounts the top 10 memorable moments.