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Sales & Marketing

  • Diamond Gains CEO from Hostess, Kraft, P&G

    Brian J. Driscoll brings extensive operations leadership in from companies like Procter & Gamble, Kraft Foods, Nestl and most recently, Hostess.

  • Oldcastle Improves Supply Chain Visibility

    Comprehensive analytics from Vision Chain are expected to provide Oldcastle with sales and supply chain visibility for actionable insights.

  • OREO Enters 100th Year Crossing the $2B Mark

    In the first quarter of 2012 OREO grew double digits in North America and nearly 40 percent in Europe and Developing Markets.

  • L'Oreal USA Celebrates Women in Digital

    The new initiative aims to increase diversity in digital marketing to develop technology for women, by women.

  • IBM to Acquire Tealeaf Technology

    With this agreement, IBM extends its Smarter Commerce initiative by adding qualitative analytics capabilities that aim to provide real-time and automated insights into online customer buying experiences across online and mobile devices.

  • Kraft Brand Launches its Largest Ad Campaign

    The Oscar Mayer brand is rolling out one of the largest advertising campaigns in the brand's history to support the launch of Oscar Mayer Selects.

  • Mobile Commerce Tops 13% in Q1 2012

    The U.S. retail industry saw continued growth in online and mobile buying trends in the first quarter, driven by today's rising digital consumer marketplace. Meanwhile, shoppers referred to retailer sites from social networks generated 2.4 percent of all online sales, an increase from the 1.7 percent seen over this period last year.

  • ACCO Brands Completes MeadWestvaco Merger

    The addition of MeadWestvaco's Consumer & Office Products business increases ACCO Brands' 2011 revenues by more than 50 percent, with approximately 80 percent of sales of the combined businesses coming from category-leading brands.

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