Sales & Marketing

Yankee Candle Marketing Strategy Includes New CMO
This newly created role supports a strategic initiative focused on building the company's brands, expanding the digital platform and accelerating growth of its Direct-to-Consumer business.
Nestle USA Names VP of Corporate & Brand Affairs
The candidate will be responsible for Nestle USA's internal and external communications, public affairs, and the Culinary Center based in Glendale, Calif.

CPG Lags in Social Media Investments

IDC recently released a study on social media trends by vertical, highlighting the adoption of social media as an emerging technology across six vertical markets. So, whats the verdict for CPG? According to the study, CPG companies lag way behind, revealing the top two challenges they face when it comes to social media adoption.
Kellogg Introduces Consumer-Loyalty Program

The Kellogg's Family Rewards website went live in June, and packaging containing codes are now on store shelves.
Kraft, SodaStream Expand Co-Branded Flavors

The initial Kool-Aid flavors complement the existing co-branded portfolio, which includes several varieties of Crystal Light and Country Time.
LeapFrog Appoints New CFO

Previously, the candidate served as CFO of Toys"R"Us Inc., from 2004 to 2006, where he oversaw a strategic review and restructuring of company-wide operations.
Clorox Uses Consumer Insights for Hispanic Line

With this launch, Clorox now offers a complete portfolio of products designed to clean, disinfect and aromatize.
Teva Launches New Shoe Collection

The brand's product and design team collaborated with leading sports science and human performance institute P3 to create the first outdoor cross-trainer offering a spherical heel and pod-based arch support system.
Montblanc Launches Facebook App

Montblanc announces the new Texas Children's Hospital "Wish Lantern" application on the official Montblanc Facebook.
Mountain Dew Promotes Movie with Hub

Mountain Dew launched the highly anticipated DEWGothamCity.com, a hub including never-before-seen Dark Knight content.

Yankee Candle Marketing Strategy Includes New CMO

Nestle USA Names VP of Corporate & Brand Affairs

CPG Lags in Social Media Investments

Kellogg Introduces Consumer-Loyalty Program

Kraft, SodaStream Expand Co-Branded Flavors

LeapFrog Appoints New CFO

Clorox Uses Consumer Insights for Hispanic Line

Teva Launches New Shoe Collection

Montblanc Launches Facebook App

Mountain Dew Promotes Movie with Hub

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