Sales & Marketing

Kellogg Makes Updates to Logo and Tagline
Kellogg Company announces a refresh of its iconic, 106-year-old Kellogg's brand in the most significant update of its marquee identity in company history.
Americans Name Top Retailers in 2012
While a fickle economy forced many retailers into challenging periods of deep discounting, some top retail brands have stayed above the fray. In a recent survey of Americans about brands across several retail segments, Walgreens emerged as the first ever drugstore brand of the year; Target stores was top-ranked for second straight year; and Woot.com replaced Groupon as the best daily deal web site.

Is Big Data Only Where You Think It Is?

Recently, a CPG social forum asked the question Is Big Data the most dominant theme this year in our industry?If you look at the amount of coverage Big Data is getting, it well may be. However, when browsing through the literature on the topic, I realized that people may be forgetting about the most obvious Big Data opportunity.
2012 Customer Management Solutions

A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address market trends and challenges around non-traditional marketing vehicles, retail collaboration and more.
Pacific Natural Foods Masters TPM in the Midmarket

Pacific Natural Foods makes gross margin gains with aggressive trade spend strategy.
LOreal Names Best Vlogger

L'Oreal Paris announces Dianna Hampton as the winner of the brand's search for the next rising Internet beauty vlogger.
Making an Impact with Analytics

Consumer goods companies are turning to analytics to transform masses of "Big Data" into actionable insights. New research identifies how analytics are being used today and where these efforts are most successful.
National Tobacco Company Undergoes Sales Force Evolution

National Tobacco Company has doubled its business over the last five years, a feat that it strongly attributes to an adaptable sales force automation system.
Digital Investment Opportunities

Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.
Diamond Foods Completes Mission Critical TPM Journey

With strong brand names, Diamond Foods often plays above its weight. When it came time to invest in its trade promotion strategy, Diamond Foods opted to take a calculated route marked rather than the more common "spend and learn" approach of larger competitors.