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Sales & Marketing

  • Pinterest Beats Facebook on Shopping Engagement

    A new industry study finds that while Facebook and Pinterest each serve their online shopping communities with preferred shopping activities, Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.

  • DSR: Debunking the Myths

    Demand Signal Repositories (DSRs) are grabbing headlines for the substantial benefits they are delivering to consumer goods companies, but adoption is often thwarted by some big misconceptions.

  • Carrefour to Sell Colombian Business

    Present in Colombia since 1998, Carrefour operates 72 hypermarkets, 16 convenience stores and 4 cash and carry stores in the country.

  • Carbonation System Expands Globally

    The global carbonated beverage revolution is continuing across three continents through new exclusive partnerships, according to the companys CEO.

  • Vistaar: SmartTrade Solution

    SmartTrade is a fit for consumer goods industries that use price and promotion as levers to shape and manage demand, including fast and slow moving consumer goods, consumer durables and consumer electronics.

  • Retailers Embrace the Power of Big Data

    "Big Data" is well on its way to becoming the consumer goods industry's biggest buzzword in 2012. Beneath the hype, retailers are also beginning measured experiments in Big Data, which could spur growth in harnessing strategies over the next 12-24 months, according to new industry research.

  • Nestle Automates With DSD and SFA Solutions

    The German subsidiary eliminates its paper system and automates its 320 delivery routes, while the Japan subsidiary equips 270 sales representatives with a mobile solution.

  • PepsiCo Leverages Category Management Tool

    Combining syndicate and retailer data integration, ToolBox Advantage will be PepsiCo's main reporting platform.

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