Sales & Marketing

Serving a consumer market can be tricky and a bit frustrating at times. Just when you think you are on top of the hottest trend, its over, and three hotter trends have popped up in its place. Consumer goods companies that understand these 10 crucial consumer trends will have plenty of opportunity to profit before they slip away.

As a result of this transaction, Dean Foods expects to realize approximately $887 million in proceeds, net of taxes and expenses.

Unilever will sell its global Skippy business to Hormel Foods for a total cash consideration of approximately $700 million.

BluePrint, a marketer and manufacturer of raw, organic cold-pressed fruit and vegetable juices and juice beverages, generated approximately $20 million in sales in calendar year 2012.

The growth of food waste consciousness, mini-meals, gluten-free products and mainstream veganism top the consumer health trends expected to make headlines in 2013. Certainly, they will each have major implications for marketers and retailers looking to sway consumer opinion in the new year and beyond. Is your company on top of these trends?

Starbucks acquired Teavana for an aggregate acquisition price of approximately $620 million in cash.

Havas EHS is expected to enable Unilever brands to harness the power of consumer data to improve engagement with the right audience at the right time.