SodaStream, Cott Form Strategic Partnership
SodaStream International, Ltd. announces a strategic agreement with Cott Beverages Inc., a subsidiary of Cott Corporation, to produce flavors made specifically for the SodaStream carbonation system. Cott Corporation is one of the world's largest producers of beverages on behalf of retailers, brand owners and distributors. The initial production will consist of existing SodaStream flavors and will take place at Cott's primary concentrate production facility in Columbus, Georgia. Terms of the deal were not disclosed.
"SodaStream has done a great job in bringing innovation, choice and convenience to the consumer via their at-home soda system," states Jerry Fowden, CEO of Cott Corporation. "We look forward to working with SodaStream as they continue to innovate and grow."
"The increasingly high demand for our flavors in America will now be more easily met by utilizing Cott's manufacturing footprint, and we are proud to bring production of SodaStream flavors to the USA," states Daniel Birnbaum, CEO of SodaStream. "State-of-the-art production, combined with years of expertise in flavor creation makes Cott an exceptional partner to have as we increase our syrup capacity to meet growing demand and look to broaden our product portfolio with new, great tasting flavors."