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Sales & Marketing

  • Hostess Selects Winning Bidder for Twinkies

    Apollo and Metropoulos hope to have America's favorite snacks back on the shelf by this summer. They agreed to pay $410 million to purchase the brands, five bakeries and certain equipment.

  • Kimberly-Clark Names CMO

    As CMO, Clive Sirkin will continue the ongoing transformation of the company's marketing function as a core driver of its growth agenda.

  • Morton Salt Enters New Category

    Designed to soothe minor aches and sprains, Morton Natural Epsom Salt products are now appearing on store shelves nationwide.

  • Boulder Brands Debuts New Products

    Through each of its brands, Boulder Brands addresses specific dietary needs, including gluten-free (Udi's Gluten Free Foods and Glutino), plant-based (Earth Balance), heart health (Smart Balance) and weight management (Best Life).

  • Walmart Web Site Supports Small, Women-Owned Businesses

    Empowering Women Together will be part of Store for Good, a developing Walmart.com program dedicated to connecting consumers with products that do good for other people, for themselves, or for our environment.

  • Beyond the Label: Consumers Want More Product Information

    The pressure to provide more transparent, accurate product information is mounting, especially since news broke in Europe about horse meat showing up in packaged foods labeled as beef. In a new global study, 70 percent of consumer goods manufacturers and retailers are calling for wider standards adoption across the value chain to meet consumer needs, particularly in the digital world.

  • Mondelez Utilizes Social Media Platform

    The solution from Expion is expected to drive social media management for Mondelez International's portfolio of brands.

  • Reckitt Benckiser Expands Consumer Network Deal

    The deal brings five new brands, including Mucinex and Clearasil, to the EXPO platform to drive engagement and conversion.

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