Kraft Brands Enhance Digital Presence
With the appointment of VSA Partners as both lead integrated agency of record and digital agency of record for Crystal Light, Country Time and Tang, as well as digital agency of record for Kool-Aid, Kraft signals the growing importance of connecting data science with creativity.
According to D. Tiffany Tamplin, senior director, Beverage Mixes at Kraft, "To deliver profitable business growth in a hyper-competitive environment, the Kraft Beverage Mixes group is focused on breaking through creatively and leveraging data strategically. VSA Partners demonstrates both the ability to apply cutting-edge analytics to develop business-building insights and to activate them creatively across channels in a best-in-class way."
Kraft is currently working with VSA Partners on integrated marketing communications, digital, social and mobile initiatives for its Crystal Light, Country Time and Tang brands, as well as on digital, social and mobile for its Kool-Aid brand.
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According to D. Tiffany Tamplin, senior director, Beverage Mixes at Kraft, "To deliver profitable business growth in a hyper-competitive environment, the Kraft Beverage Mixes group is focused on breaking through creatively and leveraging data strategically. VSA Partners demonstrates both the ability to apply cutting-edge analytics to develop business-building insights and to activate them creatively across channels in a best-in-class way."
Kraft is currently working with VSA Partners on integrated marketing communications, digital, social and mobile initiatives for its Crystal Light, Country Time and Tang brands, as well as on digital, social and mobile for its Kool-Aid brand.
Related Articles:
Kraft Launches Expansive Brand Campaign
Kraft Foods Group Appoints CMO
Kraft to Debut 40 New Products
Mondelez International Launches Mobile Marketing Initiative