Sales & Marketing

This facility will play a key role in developing the talent to lead Unilever, as it aims to double the size of the business, while halving its environmental impact and increasing its positive social impact.

General Mills manages its content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn, with a solution from Spredfast.

To optimize the utilization of trade promotion funds it is important to have reliable demand signal data available that is sourced from a point that is as close as possible to the consumer, eg POS devices. When POS data is not available how does a business tackle the optimization challenge if a large proportion of the data set is missing? Download the latest industry White Paper to learn more.

After a successful U.S. roll out, this breakthrough initiative aims to activate new mobile technologies and ignite cultural change in Brazil in just 90 days.

When it comes to marketing, most consumer goods companies have turned their attention toward integrated digital marketing campaigns.
P&G has certainly jumped on the bandwagon, but it hasnt given up on the good old-fashioned ways of marketing either with social tie-ins of course. Earlier this month, P&G set out to prove the superiority of its products with a freebie bonanza on the streets of NYC.

In addition to naming a Senior Vice President, Global Marketing American Fragrances for Coty Prestige, the company filled the newly created role of Senior Vice President Color Cosmetics, Coty Beauty.

The acquisition is expected to round out TreeHouse Foods' assortment of private label pourable and spoonable dressings.

Hostess says the cakes will taste the same but that the boxes will now bear the tag line "The Sweetest Comeback In The History Of Ever."