Sales & Marketing

Kellogg Consumer Loyalty Program Yields Data Insights
In addition to driving loyalty, The Kellogg Company is now able to make data-driven marketing decisions regarding national promotions, retail-specific offers and brand promotions.
Nestle Looks at Frozen Food Habits
The new survey conducted by Nestl reveals how frozen food fits into everyday lives at home and work.

Post-it Brand Announces Mobile Line

This comprehensive line offers Pockets, Full Adhesive Notes, Flags, Tabs, Notes, Dispensers and Writing Tools in unique new dispensers and product pairings designed for a mobile lifestyle.
Jelly Belly Partners for Fashion

Jelly Belly Candy Company supplied candy to 25 talented pastry chefs and designers through a partnership with the French Pastry School.
Fathead Launches Fat Dots

Now fans can take their team pride wherever they go with Fat Dots a new accessory for the iPhone, iPad and iPod Touch.
Red Bull Introduces New Flavors

The Red Bull Editions flew off the shelves during a six-week retail test last November and December.
P&G Markets New Gain Scent

Procter and Gambles Gain detergent brand introduces new Original Fireworks In-Wash Scent Booster.
Post Grape-Nuts Launches New Campaign

Grape-Nuts also reveals its new Whats Your Mountain? tagline via Everest-themed televisions commercials (the first national TV spots for the cereal in five years), digital advertising, and sampling efforts all across the nation.
The Top 50 U.S. Retail Brands

Walmart holds the No. 1 position on an annual list of the 50 most valuable U.S. retail brands. Biggest risers Macy's and Amazon.com demonstrate the need to compete at the speed of retail. Find out which retailers fell off the list completely and which ones make their debut. Plus, Interbrand names retail market leaders in 11 other countries.
Perry Ellis Expands E-Commerce

Perry Ellis International launches international shipping on all its e-commerce sites, provided by FiftyOne Global Ecommerce.