Skip to main content

Sales & Marketing

  • Flowers Closer to Buying Hostess Brands

    Flowers Foods has integrated more than 100 acquisitions since 1968, and three significant ones in just the last three years Tasty Baking, Lepage Bakeries, and the Sara Lee and Earthgrains brands in California.
  • Muller Yogurt Launches Into More U.S. Cities

    Since first launching in the northeastern United States last summer, Europe's beloved yogurt brand Muller has been generating rave reviews from Americans.
  • SodaStream, Ocean Spray Announce Partnership

    With over 30 percent of Ocean Spray Cranberry juice drinkers mixing their juice with sparkling water at home, the partnership builds on an already familiar consumer behavior.
  • Campbell Soup Company Keeps in Touch with Consumers

    Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.
  • Nike Reigns as Most Innovative Company

    Revolutionary, cultural, nimble and even sexy these are just some of the words used to describe the most innovative consumer goods companies of 2013. Fast Company recently revealed this list, featuring Nike Inc. in the No. 1 position. Find out which other consumer goods companies made the cut and why.
  • General Mills Masters Channel-Exclusive Innovation

    In January 2011, the General Mills Convenience innovation team set out to enter a brand new category while minimizing the time and capital investment needed to do so.
  • Heineken Launches App Contest

    The Heineken Champions mobile and Facebook app were developed by Cultur8.
  • L'Oreal Paris Revamps Digital Presence

    With the help of digital agency, R/GA, LOrealParisUSA.com will be a beauty site that will be responsively designed for all devices.
X
This ad will auto-close in 10 seconds