TalkingRain Expands Product Line
Sparkling ICE, part of the TalkingRain portfolio of beverages, announces the expansion of the brand with a new zero calorie Lemonade product line. Raspberry Lemonade, Strawberry Lemonade and Lemonade with Tea are a complement to the Classic Lemonade flavor successfully launched in 2012.
A sparkling twist on a summertime favorite, the Sparkling ICE Lemonades offer consumers a bold new take on a popular summertime drink. Seeing an opportunity to meet consumer desires for sugar-free, full-flavored sparkling beverages, Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties, and has been extremely pleased with the positive consumer feedback thus far in test markets leading up to the national launch.
"Developing bold flavors specifically for our passionate customers has helped Sparkling ICE become the fastest growing non-alcoholic beverage brand in the nation," says Kevin Klock, CEO of TalkingRain Beverage Co. "Offering ideal flavor combinations for summer, we look forward to continued success with the introduction of our three new lemonade varieties."
TalkingRain, which celebrated its 25th anniversary last year, attributes the company's recent unprecedented growth to an increased focus on its Sparkling ICE brand. Sparkling ICE was recognized in both the 2011 and 2012 IRI New Product Pacesetters reports, an industry-recognized benchmark analysis of exceptional CPG sales success for newly launched products. The brand received the award for "Best Sparkling Beverage" for the Sparkling ICE Coconut Pineapple flavor at the 2012 InterBev Awards, and "Best Enhanced Water " at the BevNET Best of 2012 Awards. TalkingRain was also recognized as one of CGT’s 2013 “Standout SMBs”.
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A sparkling twist on a summertime favorite, the Sparkling ICE Lemonades offer consumers a bold new take on a popular summertime drink. Seeing an opportunity to meet consumer desires for sugar-free, full-flavored sparkling beverages, Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties, and has been extremely pleased with the positive consumer feedback thus far in test markets leading up to the national launch.
"Developing bold flavors specifically for our passionate customers has helped Sparkling ICE become the fastest growing non-alcoholic beverage brand in the nation," says Kevin Klock, CEO of TalkingRain Beverage Co. "Offering ideal flavor combinations for summer, we look forward to continued success with the introduction of our three new lemonade varieties."
TalkingRain, which celebrated its 25th anniversary last year, attributes the company's recent unprecedented growth to an increased focus on its Sparkling ICE brand. Sparkling ICE was recognized in both the 2011 and 2012 IRI New Product Pacesetters reports, an industry-recognized benchmark analysis of exceptional CPG sales success for newly launched products. The brand received the award for "Best Sparkling Beverage" for the Sparkling ICE Coconut Pineapple flavor at the 2012 InterBev Awards, and "Best Enhanced Water " at the BevNET Best of 2012 Awards. TalkingRain was also recognized as one of CGT’s 2013 “Standout SMBs”.
Related Articles:
Pharmavite Expands Product Line, Introduces New Brand
Sunbeam Introduces Pets Product Line
WD-40 Launches First Product Line Extension