Sales & Marketing

Because we know it's important to stay on top of your retail customer's strengths and weaknesses, we're bringing you new research findings from our sister publication, RIS News, which benchmarks the progress of omnichannel strategies in retail.

Booz & Company recently conducted the bi-annual refresh of its Customer Planning and Trade Spend study, revealing that a majority of consumer goods companies believe they spend too many resources on trade promotion management and are unhappy with the quality of the tools/systems available to manage investments. Executives from Kimberly-Clark, Kraft Foods and McCormick & Company discuss the pain points, best practices and tips for better efficiency in customer planning and trade spend.

Find out which Top 20 companies were deemed most fashionable by consumers in 2012.

Find out which companies are plugging along as the Top 10 leaders in this competitive market.

We have heard the argument by some consumer goods manufacturers that direct-to-consumer e-commerce will upset their retailer. This is changing. The Apparel & Footwear sector moved beyond this argument, and other sectors are soon to change the dynamic as well. Whether they open their own stores, follow China's model of a store-within-a-store, sell via Amazon or direct-to-consumer via web sites, change is upon us.

The new web site is designed to provide visitors with quick and easy access to tools and information about Snyder's-Lance.

Based on the concept of guided execution, a new generation of mobile applications will help CPG companies rethink and reinvent field sales operations,guiding teams with best practices and standard processes that are leveraged end to end.

WhiteWave plans to operate Earthbound Farm as a separate business unit, based in San Juan Bautista, California.