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Sales & Marketing

  • The Digital Revolution is not Simply a Technology Issue: How Consumer Brands are Struggling with Digital Disruption

    Digital is blurring the boundaries between consumers, stores and consumer brands. This holds major opportunities for consumer facing brands prepared to radically reshape for the digital world and clear risks for those who fail to.
  • Coca-Cola Announces Organizational Changes

    Effective January 1, 2014, the integrated North America business will be segmented into a traditional company and bottler operating model that will better suit the unique needs of the North America market.
  • Meaty Marketing

    Oberto brands reveals its new packaging and branding for its popular premium jerky line.
  • Getting Personal

    Amway introduces a personalized health assessment to eliminate the guess work from supplementation.
  • 2013 Shared Strategy Report

    The report features the latest research on retailer and manufacturer collaboration strategies. Analysts explore the value of partnering in areas like operating globally, product development, mobility, traceability and collaborative planning.
  • What Will Consumer Goods Look Like in 2014?

    IDC reveals its top 10 predictions that will impact global technology spending and the use of information technology in the manufacturing and retail industries. Covering 3D value chains and servitization optimization to big data and immersive commerce, these predictions will help both sides of the supply chain grasp emerging market opportunities and plan for future growth.
  • 2013 Top 100: Beverages

    Mergers and acquisitions continue to transform the beverage list year after year. Take a look at the Top 20 competitors in this space.
  • 2013 Top 100: Pharmaceuticals

    Bidding wars and rumored acquisitions keep this list of top OTC pharmaceutical companies interesting from year to year.
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