Sales & Marketing

The acquisition is part of Diageos strategy of creating a collection of distinctive tequilas to appeal to a wide range of consumers.

The five-year investment plan is focused on innovation and brand building, infrastructure, agriculture, and community.

Prior to LeapFrog, the candidate spent eight years with Disney Interactive Media Group, focusing on content marketing, social media, consumer insights and ongoing analytics.

Morton Salt is refreshing its brand this year by updating its logo and introducing a new packaging design system, and is also marking this milestone year with the first of many new product innovations to come.

Lucky Charms cereal is commemorating 50 years of magically delicious fun with a 50-day celebration thanking fans young and old for keeping the magic alive all these years.

CGT's readers rank the top technology providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream data.

Mintel analyzes online consumer marketplace behavior this quarter based on high-level research into the brand strategies employed by Fortune 500 companies across the United States.

Consumer confidence was a bit manic in 2012, hitting a five-year high in November and then dropping again in December as consumers doubted an end to the fiscal cliff. The impact of this uncertainty plays out in the results of this annual listing of the top-performing public consumer goods companies.