Sales & Marketing

How can the industry effectively engage with consumers across digital channels? Capgemini and the Consumer Goods Forum tackle this issue in the Future Value Chain 2022 report.

Until the results of Booz & Companys partner vote are known it will be business as usual, with both organizations staying fully focused on serving their stakeholders.

The agreement does not include Campbells recently-acquired Kelsen Group, which will continue its operations in Denmark and the export of its products to countries in Europe and throughout the world.

Alison Lewis, Coca-Cola's head marketer in North America, is heading to Johnson & Johnson as the first-ever global chief marketing officer of its consumer companies.

To succeed in creating effective predictive analytics models that generate actionable findings, consumer goods organizations need to develop a strategy that ties the technology to business operations in a more pervasive and comprehensive approach throughout the enterprise. Here, experts from Accenture and SAP reveal how to get closer to the customer through effective predictive analytics.

Weight Watchers names an new President, North America and Chief Technology Officer, bringing consumer products and IT experience from companies like Heineken USA and IBM.

Reckitt Benckiser Group LLC (RB) analyzed sales before and after the placement of consumer generated video for eight of its brands on a major retailers e-commerce operation.

Nestl is continuing to boost growth in Europe by opening a new CHF 73 million (about 2.6 billion roubles) Maggi factory in Russia.