Sales & Marketing

Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen.

The acquisition is expected to help extend IBMs mobile capabilities to digital marketers across all industries through cloud-based services.

Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.

Just three months after its iconic treats officially returned, Hostess is bringing back more varieties of its beloved snack cakes.

When a large proportion of your business is funnelled through a few major retailers it can make for a very high pressure environment. Learn how a pre-configured Trade Promotion Management (TPM) solution can help you achieve a rapid return on investment on your valuable Trade Funds. Download the latest industry White Paper to learn more.

Newell Rubbermaid announces a significant step in making bigger, more strategic, global investments behind its brands with the consolidation of scores of local agencies worldwide into one lead creative partner and one lead media-buying partner.

Today, Mondelez International is a global snacking powerhouse uniquely built to deliver sustainable, profitable growth due to its many competitive advantages.

The world's reigning retailer expects online sales to exceed $10 billion globally this fiscal year, and will open two large fulfillment centers to allow customers to shop seamlessly across online, mobile and stores. But will these steps enable the company to compete head-to-head with its largest online competitor?