Sales & Marketing

Forget Big Data. Instead of starting with the concept of Big Data, why not start with what you want Big Data to help you achieve: Big Actions - more clearly stated, revenue-generating actions.

Hershey has increased its investment in China over the past several years and is one of the fastest growing confection companies in China.

The transaction is valued at approximately $2.2 billion, including net debt. Upon completion of the transaction, The Jones Group will become a privately held company.

Paul Nunnari is named President of Kao Canada and John Sullivan is named Vice President of Sales, Kao USA Inc.

The luxury Belgian chocolatier has chosen eCommera and its cloud base e-commerce platform DynamicCommerce, which is powered by Demandware.

Social media may have played a big part in the grocer's decision as 20,000 consumers have taken action to urge Chobani to drop GMOs from its supply chain, and posted comments on Chobanis Facebook page.

Effective January 1, 2014, the integrated North America business will be segmented into a traditional company and bottler operating model that will better suit the unique needs of the North America market.

The candidate will be responsible for establishing the strategic direction for Campbells advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbells business strategies.