Sales & Marketing

Until the results of Booz & Companys partner vote are known it will be business as usual, with both organizations staying fully focused on serving their stakeholders.

Alison Lewis, Coca-Cola's head marketer in North America, is heading to Johnson & Johnson as the first-ever global chief marketing officer of its consumer companies.

To succeed in creating effective predictive analytics models that generate actionable findings, consumer goods organizations need to develop a strategy that ties the technology to business operations in a more pervasive and comprehensive approach throughout the enterprise. Here, experts from Accenture and SAP reveal how to get closer to the customer through effective predictive analytics.

The agreement does not include Campbells recently-acquired Kelsen Group, which will continue its operations in Denmark and the export of its products to countries in Europe and throughout the world.

Weight Watchers names an new President, North America and Chief Technology Officer, bringing consumer products and IT experience from companies like Heineken USA and IBM.

Reckitt Benckiser Group LLC (RB) analyzed sales before and after the placement of consumer generated video for eight of its brands on a major retailers e-commerce operation.

The new executive has been instrumental in growing brand portfolios in both global Fortune 500 companies (GlaxoSmithKline, Coca-Cola, Campbell's, and General Mills) and entrepreneurial companies.

The brand bolsters its senior executive team with two new additions, continuing its drive for expanded international and domestic growth.