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Sales & Marketing

  • What to Expect from Consumers in 2014?

    As 2014 begins, Mintel identifies four trends that are set to hit the American consumer market, examines the areas of commercial opportunity for brands and predicts what consumers will be buying this year.
  • LEGO Partners for New Branded Merchandise

    The LEGO Group announces a new partnership with Twentieth Century Fox Consumer Products to produce a construction set and licensed LEGO minifigures inspired by the iconic television series, THE SIMPSONS.
  • Munchkin Grows with Acquisition of BRICA

    The acquisition adds BRICA's strong travel portfolio, including market-leading auto sunshades and mirrors, to the Munchkin product portfolio.
  • WhiteWave Names President of Newly Acquired Earthbound Farm

    The new leader brings more than 22 years of CPG and food industry experience from companies including Dean Foods Morningstar division, ConAgra Foods and Swift and Company.
  • Kleenex Celebrates 90 Years

    The Kleenex brand is elevating its passion for design by partnering with well-known style icon Isaac Mizrahi to introduce four new and unique designs to the Kleenex Expressions line of products.
  • Mondelez Global Sells SnackWell's Business

    Brynwood Partners has a well-established track record of reviving smaller brands or businesses that are divested from large corporations.
  • Campbell Names President, Greater China

    Earlier in his career, the candidate held general management, marketing and sale roles across Asia with global companies such as Coca-Cola, Colgate-Palmolive, Duracell and Nestl.
  • No More "Big Data"

    Forget Big Data. Instead of starting with the concept of Big Data, why not start with what you want Big Data to help you achieve: Big Actions - more clearly stated, revenue-generating actions.
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