Sales & Marketing

Kraft Foods Achieves Active Execution
In order to grow market share, the company embarked on a mobile solution strategy in March 2007 that would abandon its 100 percent paper-based retail execution system.
The Reputation Imperative
As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it.

McCormick Leaves a Mark on Consumers

McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.
Newell Rubbermaid Makes a Social Impact

United and energized by social media sharing, more than 1,200 Newell Rubbermaid employee volunteers participated in its first-ever global philanthropic partnership with Habitat for Humanity International.
Straight Talk: Experts Debunk Myths Around Mobility

Mobility is still new enough to create a lot of confusion around capabilities, with some claiming it is easy to develop enterprise-level applications that seamlessly run on all platforms and devices while integrating with back-office data. Others will tell you that ROI is difficult to attain. Let our experts help you wade through the hype and understand the true potential of mobile technology.
Oh, There's No Place Like a Phone for the Holidays

Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.
Bolthouse Farms Tests New Marketing

A new social media engagement program scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use.
Revlon Names President and CEO

The new CEO joins the company as part of its recent acquisition of The Colomer Group, and comes from prior roles at Reckitt Benckiser, J&J and P&G.
Starbucks to Pay $2.7B to Kraft

The independent arbitrator in the dispute between Kraft Foods and Starbucks Coffee Company ruled that Starbucks must pay more than $2.7 billion in total cash compensation for its unilateral termination of the companies' coffee contract.
Smart Approach to ASM to Improve Business Efficiency and Performance

Application Support and Maintenance (ASM) is quickly becoming an IT agenda, but probably not for the right reasons.

Kraft Foods Achieves Active Execution

The Reputation Imperative

McCormick Leaves a Mark on Consumers

Newell Rubbermaid Makes a Social Impact

Straight Talk: Experts Debunk Myths Around Mobility

Oh, There's No Place Like a Phone for the Holidays

Bolthouse Farms Tests New Marketing

Revlon Names President and CEO

Starbucks to Pay $2.7B to Kraft

Smart Approach to ASM to Improve Business Efficiency and Performance

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