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Sales & Marketing

  • Mars Names Vice President of Sales

    The executive joins Mars from Johnson & Johnson where he most recently served as the General Manager-Walmart Global Cross Functional team for the Consumer Products segment.

  • Campbell Closer to Sale of European Business

    The proposed transaction includes Campbells national brands of soups, sauces and simple meals, including Liebig and Royco in France, Erasco in Germany, Bl Band in Sweden and Devos Lemmens and Royco in Belgium.

  • Danone Buys Yogurt Toppings Business

    Danone says the purchase, for an undisclosed price, "will advance Danone's ambition to further develop yogurt consumption by notably expanding the various ways in which Americans can enjoy yogurt."

  • TreeHouse to Make $187M Acquisition

    The acquisition of Associated Brands will significantly strengthen TreeHouse's retail presence in private label dry grocery and will introduce a line of specialty tea products to complement its fast growing single serve coffee business.

  • Eight O'Clock Coffee Revamps Look

    The iconic, 150+ year-old brand showcases its "redressed" package in stores and on the runway; taps Eight O'Clock Coffee enthusiasts to spread the word by "spotting the red bag".

  • The 5 Ways CPG Brands Squander Their Marketing Dollars

    Looking to drive sales without blowing your budget? The following white paper highlights five problem areas to avoid in order to more effectively and efficiently spend your marketing dollars.

  • Nespresso Taps Multichannel Commerce Solutions

    The new platform from Accenture and hybris will help Nespresso offer a more personalized and complete customer experience and allow Nespresso to benefit from streamlined and consistent technology and processes across the 41 countries in which it operates.

  • Post Holdings to Acquire Premier Nutrition Corporation

    This acquisition provides Post a platform in the growing active nutrition and supplements businesses.

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