Skip to main content

Sales & Marketing

  • Why Women Matter in Consumer Goods

    There is no industry where women play a more dominant role as workers, producers and consumers than the retail and consumer products industry. However, a new report shows that the number of women that sit on the boards of consumer goods and retail companies is not where it needs to be given women's aggregate market impact.
  • Smart Approach to ASM to Improve Business Efficiency and Performance

    Application Support and Maintenance (ASM) is quickly becoming an IT agenda, but probably not for the right reasons.
  • Nestle Drives Digital Innovation

    Nestle has set up an innovation outpost in Silicon Valley, Calif. to help deepen relationships with consumers online and in social media.
  • McCormick Taps Big Data Platform

    Under the agreement, McCormick will use Enterras Cognitive Reasoning Platform to develop insights and services to better serve consumers and its ecosystem of food and beverage partners.
  • Symphony EYC Acquires Slingshot

    The new offering complements the existing Connected Customer suite by enabling FMCG brands and retailers to encourage customer purchasing across social, digital and printed channels.
  • Lindt USA Revamps Web Site

    The premium chocolatier celebrates its web site with exclusive products, a free shipping offer and gift-with-purchase promotion.
  • Orchestro Brings Data Science to Retail Shelf

    Orchestro-to-Go is expected to put the power of the demand signal repository (DSR) and advanced algorithms at the fingertips of field personnel.
  • CGT Reveals 2013 Business & Technology Award Winners

    Year after year, CGT recognizes a elite few consumer goods companies for unmatched, transformational business and technology initiatives in the areas of supply chain, customer management and mid-market growth. Get to know the 2013 winners here.
X
This ad will auto-close in 10 seconds