Sales & Marketing

The new platform from Accenture and hybris will help Nespresso offer a more personalized and complete customer experience and allow Nespresso to benefit from streamlined and consistent technology and processes across the 41 countries in which it operates.

At any point in time a CPGs Marketing organization is running various kinds of consumer engagement programs. Sampling campaigns via print media, Facebook contests, Internet QR code raffles are all common today. The key is to listen to the consumers thoughts that are reflected in these interactions like digital fingerprints we leave behind.