Sales & Marketing

A new study exploring how todays consumers have dramatically changed the way they interact with brands found that 100 percent of consumer brand manufacturers plan to increase their mobile marketing spend with 44 percent predicting increases of more than 10 percent.

Nestl is continuing to boost growth in Europe by opening a new CHF 73 million (about 2.6 billion roubles) Maggi factory in Russia.

The new CFO was most recently Vice President Corporate Controller and Chief Accounting Officer at Molson Coors Brewing Company.

Customers can now sign up for myWeekly Ad, a digital circular experience powered by the CVS/pharmacy ExtraCare program serving up a personalized version of the sales ad for each customer.

Why are big data projects so essential? Because they can impact nearly every aspect of your business, from operational efficiencies and product development to customer interactions and management processes.

The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, is excited to announce the return of its "Mug Up" promotion.

The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.

Mondelez International and Google are working with Hipcricket to design and build a series of consumer-focused, mobile optimized web sites for multiple Mondelez brands.