Sales & Marketing

Bidding wars and rumored acquisitions keep this list of top OTC pharmaceutical companies interesting from year to year.

Digital consumers and emerging technologies are forcing these top retailers to identify new ways to set themselves apart from the competition.

Following a limited distribution in the northeast, Sparkling Fruit2O has seen a positive response both from consumers and retailers.

This month's Straight Talk tackles big data, one of the hottest topics to hit the business world. Notwithstanding the hype, the buzz around insights and analytics has created a lot of confusion. Let our experts help you disprove the myths.

The Celestial Seasonings brand offers six handcrafted, all-natural holiday teas that capture the traditional flavors of the season.

Booz & Company recently conducted the bi-annual refresh of its Customer Planning and Trade Spend study, revealing that a majority of consumer goods companies believe they spend too many resources on trade promotion management and are unhappy with the quality of the tools/systems available to manage investments. Executives from Kimberly-Clark, Kraft Foods and McCormick & Company discuss the pain points, best practices and tips for better efficiency in customer planning and trade spend.

Big break ups led to big changes on this Top 20 list of food manufacturers in 2012.

Based on the concept of guided execution, a new generation of mobile applications will help CPG companies rethink and reinvent field sales operations,guiding teams with best practices and standard processes that are leveraged end to end.