Mondelez Partnership Mobilizes Global Brands
Mondelez International and Google are working with Hipcricket, Inc. as part of their previously announced mobile-only media deal to design and build a series of consumer-focused, mobile optimized web sites for multiple Mondelez International brands such as Chips Ahoy!, Oreo, Wheat Thins, Milka and Tassimo.These web sites will serve as post-click consumer destinations for Mondelez International's global mobile advertising campaign with Google search and display ads. The web sites span six continents and are developed in more than 10 different languages.
"We are truly impressed by Hipcricket's mobile-first approach, customer service and mobile expertise," says Ed Kaczmarek, director of innovation and emerging technology at Mondelez International. "Hipcricket offered a superior solution that will help us create engaging mobile sites for our brands around the world."
According to a 2013 Cisco survey, 48 percent of shoppers use or would like to use their mobile devices for in-store shopping. To capitalize on this opportunity, it is important for companies to provide relevant and timely information via a mobile optimized site.
To best connect Mondelez International brands to the mobile consumer, Hipcricket will build out mobile-optimized web site templates that can be customized for appropriate product information and social sharing, among other features. Each site will also be designed to be indigenous to the consumer's country, language and handset. This helps streamline the path to purchase and delivers more relevant content faster.
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