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CGT Magazine Sections

A collection of news, articles and other featured content from CGT Magazine.

Putting More ‘Intelligence’ into Trade Promotion

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

Combating the Long Tail with Data Science

To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.

Brands must stop thinking about physical packaging as translatable to the digital environment and start thinking about the product detail page as their “digital package.”

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry.

RISE presents a comparison chart of 24 companies providing solutions for various needs within the consumer goods supply chain, including activities related to planning and execution.

Artificial intelligence can help consumer goods companies better understand and engage with those increasingly elusive — but critically important — Millennials.

Because they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need.

In-Depth Profiles of Leading Solution Providers

Technically speaking, you’re reading the final issue of Consumer Goods Technology. But we’re not going anywhere. We’ve just decided to practice what we’ve been preaching for the last few years.

Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.

On the digital shelf, pack size can be used to improve brand perception, engagement and profit margins in more ways than are immediately obvious.

CGT presents a comparison chart of solution providers on the forefront of developing tools that help consumer goods companies improve their trade promotion planning and execution. Plus, a roundtable of industry experts provides thought leadership for companies navigating this critical business need.

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