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CGT Magazine Sections

A collection of news, articles and other featured content from CGT Magazine.

Driving Media Strategy with ‘Consumer Mix’ Modeling

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

How Smart Brands Are Redefining Convenience

Brands need to understand the evolving definition of "convenience" and the nuanced trade-offs that consumers are willing to make in order to get it.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry.

E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

Digital Incentive Platforms Solutions Guide 2019

A comparison chart of 24 companies providing various solutions and services that help brands deliver digital incentives and other calls to action to target consumers.

To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.

Brands must stop thinking about physical packaging as translatable to the digital environment and start thinking about the product detail page as their “digital package.”

RISE presents a comparison chart of 24 companies providing solutions for various needs within the consumer goods supply chain, including activities related to planning and execution.

Because they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need.

Artificial intelligence can help consumer goods companies better understand and engage with those increasingly elusive — but critically important — Millennials.

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