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CGT December 2016: Taking Stock

As the holidays roll around again, it’s time to take stock of things we are thankful for.

Straight Talk: Dispelling Data & Analytics Myths

An industry expert reveals the reality behind one of the most commonly held misconceptions about predicting consumer behavior and accurately forecasting demand for products.

Marketers take note: Changing consumer habits, twinned with digital enablement, have fundamentally disrupted the value chain from manufacturer to consumer.

Deutsche Bank’s Bill Schmitz reveals what drives valuation in consumer goods and analyzes the impact of pivotal market trends.

EnsembleIQ announced today that it has appointed Peter Breen editor-in-chief and Kara Romanow director of communities at Consumer Goods Technology.

Walmart and Dr Pepper Snapple Group confronted the reality of smartphone-wielding shoppers head on by collaborating on a better product content strategy.

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

In many cases, the focus is now on improving returns from one of the industrys most valuable assets: The sales force. We asked StayinFronts Sam Barclay to explain how companies are using a number of performance management strategies and tools to do just that.

Did you know that only one in three companies is satisfied with its demand and supply chain planning solution? Here, Supply Chain Insights Founder Lora Cecere shares insights on how to avoid the pitfalls.

Most consumer goods companies have traditional R&D organizations that are driven by marketing and operations and completely focused on new product innovation.

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

In a digital and omnichannel world, consumers have access to more information than ever before, and consumer goods companies have to keep up with content they need for all of their brands.

About 12 years ago, McCormick & Company, Inc. embarked on an initiative to develop close, collaborative relationships with a number of its retailers and national food wholesaler customers.

CGT presents its inaugural listing of solutions that help to manage detailed product content within the consumer goods industry. Plus, experts discuss how critical it is to share consistent product information in an omnichannel landscape.

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