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Udo Panenka

Making Your Physical Touchpoints 'Act' Digital

Consumers are starting to expect the same level of brand responsiveness they enjoy online across all touchpoints, including packaging and P-O-P displays. Here's what brands must do to meet those expectations.

Digital Marketing Straight Talk Teaser Image

The Truth About Digital Marketing

Digital marketing is not just the CMO’s responsibility anymore.

Don Johnson, Principal, The Cambridge Group

Without true management, is trade promotion management dead?

2017 Data & Analytics Technology Solutions Guide teaser image

CGT presents a comparison chart of data and analytics solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.

Who's Who in Data & Analytics

Recognizing the people behind the tools that bring insights to the organization.

CGT Straight Talk Supply Chain Planning teaser image

Listen up skeptics: The benefits of long-term supply chain planning will be evident in no time.

2017 Product Information Management Solutions Guide teaser image

CGT presents a comparison chart of product information management solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.

CGT Straight Talk Integrated Business Planning teaser image July 2017

It’ll take more than spreadsheets to build effective integrated business planning capabilities.

Ken Chalmers is a Senior Manager in Strategic Transformation, EY Advisory Services

Consumer expectations for seamless omnichannel experiences are becoming much more sophisticated. Consumer goods companies need to follow suit.

August 2017 Front Cover teaser image

Perhaps the most daunting challenge about data & analytics is finding those “unicorn” interpreters: the executives who can look at the data, see an insight, and then be able to clearly explain it to upper management.

The August 2017 digital edition of CGT takes a deep dive into data & analytics.

Steve Sachs, chief executive officer of OneSpot

With advances in artificial intelligence and machine learning, there’s no reason not to personalize — unless you actually want to imperil your brand's business. 

Terry Ziegler, CEO of T-Pro Solutions

The realities of bringing two distinct organizations together means bringing together unique systems and data configurations.

Mihir Kittur, Chief Commercial Officer, Ugam

Given that Amazon is extremely shopper-focused and has shown tremendous resilience in placing big bets, consumer goods manufacturers don’t have a choice.

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