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CGT Magazine Sections

A collection of news, articles and other featured content from CGT Magazine.

The Iceberg That Could Sink Traditional Brands

A host of factors have formed a looming iceberg that threatens to sink well-established CPGs who can't adapt to sea changes in the marketplace.

Straight Talk October 2017 Retail Execution teaser image

In the “adapt or die” era in which consumer goods companies currently find themselves, adopting new technologies such as digital cloud platforms and advanced execution software is a critical ingredient for future success.

Udo Panenka

Consumers are starting to expect the same level of brand responsiveness they enjoy online across all touchpoints, including packaging and P-O-P displays. Here's what brands must do to meet those expectations.

October 2017 Cover

Wholesale business transformation is required for CGs to remain relevant in a marketplace that’s now driven more by consumers than brands or retailers. And digital tools and technologies are the only logical way to achieve that.

Digital Marketing Straight Talk Teaser Image

Digital marketing is not just the CMO’s responsibility anymore.

2017 Data & Analytics Technology Solutions Guide teaser image

CGT presents a comparison chart of data and analytics solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.

Who's Who in Data & Analytics

Recognizing the people behind the tools that bring insights to the organization.

Don Johnson, Principal, The Cambridge Group

Without true management, is trade promotion management dead?

2017 Product Information Management Solutions Guide teaser image

CGT presents a comparison chart of product information management solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.

CGT Straight Talk Integrated Business Planning teaser image July 2017

It’ll take more than spreadsheets to build effective integrated business planning capabilities.

Ken Chalmers is a Senior Manager in Strategic Transformation, EY Advisory Services

Consumer expectations for seamless omnichannel experiences are becoming much more sophisticated. Consumer goods companies need to follow suit.

August 2017 Front Cover teaser image

Perhaps the most daunting challenge about data & analytics is finding those “unicorn” interpreters: the executives who can look at the data, see an insight, and then be able to clearly explain it to upper management.

CGT Straight Talk Supply Chain Planning teaser image

Listen up skeptics: The benefits of long-term supply chain planning will be evident in no time.

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