A collection of news, articles and other featured content from CGT Magazine.
A comparison chart of 23 companies providing solutions for executing and monitoring in-store sales and marketing activity.
In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.
A comparison chart of 26 leading companies providing solutions for the collection, analysis and distribution of critical business data.
As private label penetration grows, national brands should consider unique loyalty-building programs
The 2019 Guide to Shopper Marketing Agencies features in-depth profiles from 17 leading companies.
Will the California Consumer Privacy Act impact your business next year? Now's the time to find out.
Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.
By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.
However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today?
The 2019 Guide to P-O-P Design & Manufacturing Firms features in-depth profiles from 14 leading companies.
The rapid expansion of blockchain is making it easier for business analysts to achieve operational efficiencies, create added value for their companies and enhance the customer experience.
To stay close to retail accounts and ahead of the competition, savvy CPGs are adopting a cyclical execution framework that centralizes integral data sources into a single system.
If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.
Brands need to understand the evolving definition of "convenience" and the nuanced trade-offs that consumers are willing to make in order to get it.