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CGT Magazine Sections

A collection of news, articles and other featured content from CGT Magazine.

What Does the CCPA Mean for the Grocery Industry?

Will the California Consumer Privacy Act impact your business next year? Now's the time to find out.

The New CMO: Innovative Growth Champion

Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.

2019 Guide to Shopper Marketing Agencies

The 2019 Guide to Shopper Marketing Agencies features in-depth profiles from 17 leading companies.

However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today? 

By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.

To stay close to retail accounts and ahead of the competition, savvy CPGs are adopting a cyclical execution framework that centralizes integral data sources into a single system.

The rapid expansion of blockchain is making it easier for business analysts to achieve operational efficiencies, create added value for their companies and enhance the customer experience.  

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

Brands need to understand the evolving definition of "convenience" and the nuanced trade-offs that consumers are willing to make in order to get it.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry.

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

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