In the “adapt or die” era in which consumer goods companies currently find themselves, adopting new technologies such as digital cloud platforms and advanced execution software is a critical ingredient for future success.
Consumers are starting to expect the same level of brand responsiveness they enjoy online across all touchpoints, including packaging and P-O-P displays. Here's what brands must do to meet those expectations.
Wholesale business transformation is required for CGs to remain relevant in a marketplace that’s now driven more by consumers than brands or retailers. And digital tools and technologies are the only logical way to achieve that.