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CGT Archives

A collection of news, articles and other featured content from CGT Magazine.

A Roadmap to Better Trade Promotion Management

A Roadmap to Better Trade Promotion Management

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.

Three Trends to Watch in 2020

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more.

Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.

A consumer goods industry now focused on building better shopping experiences shouldn’t underestimate the impact of delivering the right product, at the right price, on time.

Read full issues of the magazine in these interactive, easy-to-navigate digital versions.

Recognizing the People Behind the Technologies, Systems and Processes That Make the Consumer Goods Supply Chain Run

Who's Who Logo

CGT recognizes the people behind the technologies, systems and processes that drive effective sales and marketing

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.

Burgard

Without the crucial data and intelligence that a TPM system generates, a TPO solution will have nothing to work with and the investment will be wasted.

Udo Panenka

Consumers are starting to expect the same level of brand responsiveness they enjoy online across all touchpoints, including packaging and P-O-P displays. Here's what brands must do to meet those expectations.

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

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