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CGT Magazine Sections

A collection of news, articles and other featured content from CGT Magazine.

Trade Promotion Management Solutions Guide 2018

Experts from nine leading solutions providers discuss key challenges confronting consumer goods companies as they seek to transform their trade promotion practices. Plus, a comparison chart of 22 top TPM and TPO vendors.

CGT's annual roundup of the largest public companies in the consumer goods industry.

CGT's 18th annual Readers' Choice survey reflects the changes taking place in the consumer goods industry — and on the red carpet. (Plus, browse through the rest of CGT's February issue.)

Focusing on share of customer wallet as your objective makes developing an omnichannel strategy a logical course of action.

A pair of thought leaders offer advice to consumer goods companies looking to make better sense of the abundance of business data now at their fingertips.

Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans.

An optimal innovation pipeline requires the right organizational focus and structure. A good place to start is product management.

You may not have realized it yet, but your company is a technology company — regardless of what you produce.

An overview of the content published this month as part of CGT's December 2017 issue. Plus, a link to the digital edition.

Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.

Straight Talk October 2017 Retail Execution teaser image

In the “adapt or die” era in which consumer goods companies currently find themselves, adopting new technologies such as digital cloud platforms and advanced execution software is a critical ingredient for future success.

A host of factors have formed a looming iceberg that threatens to sink well-established CPGs who can't adapt to sea changes in the marketplace.

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