A pair of thought leaders offer advice to consumer goods companies looking to make better sense of the abundance of business data now at their fingertips.
In the “adapt or die” era in which consumer goods companies currently find themselves, adopting new technologies such as digital cloud platforms and advanced execution software is a critical ingredient for future success.
An industry expert reveals the reality behind one of the most commonly held misconceptions about predicting consumer behavior and accurately forecasting demand for products.
Most consumer goods companies have traditional R&D organizations that are driven by marketing and operations and completely focused on new product innovation.