Wading Through the Trade Promotion Hype

Think it's too hard to improve capabilities and performance? Think again. 

A number of remaining myths involve the industry’s willingness to treat trade promotion as a necessary evil that’s too costly, too time-consuming or simply too much work to try improving, as we learn in this month’s Straight Talk.

Download the report below to get advice from experts at four TPM solution providers — AFS Technologies, EY, Nielsen and UpClear — to help you get beyond the myths surrounding this critical sales process.