Straight Talk: Innovation

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Straight Talk: Innovation
10/11/2016

Most consumer goods companies have traditional R&D organizations that are driven by marketing and operations and completely focused on new product innovation. Yet, the word innovation has become more of a charter or strategic goal as companies strive to innovate in process areas across the business, even challenging fundamental business models. This month’s Straight Talk takes a look at how innovation can lead to success beyond product extensions and how new thinking can disrupt the status quo.

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