Technically speaking, you’re reading the final issue of Consumer Goods Technology. But we’re not going anywhere. We’ve just decided to practice what we’ve been preaching for the last few years.
I don’t want to overstate things, but it seems pretty clear that all the discussion we’ve been having about digital transformation over the last few years seems to have taken hold.
How do you succeed in a marketplace where the rules of engagement with consumers, retailers and more-nimble new competitors have changed dramatically? Based on the discussions held in June at the Consumer Goods Sales & Marketing Summit, “Innovation” might be the one-word answer.
CGT takes its annual look at "Standout SMBs" making a big impact on the industry and joins with RIS for the "Retail and Consumer Goods Analytics Study."
CGT's 18th annual Readers' Choice survey reflects the changes taking place in the consumer goods industry — and on the red carpet. (Plus, browse through the rest of CGT's February issue.)
Wholesale business transformation is required for CGs to remain relevant in a marketplace that’s now driven more by consumers than brands or retailers. And digital tools and technologies are the only logical way to achieve that.
Perhaps the most daunting challenge about data & analytics is finding those “unicorn” interpreters: the executives who can look at the data, see an insight, and then be able to clearly explain it to upper management.
